Health Communication in the New Media Landscape

ISBN-10: 0826101224
ISBN-13: 9780826101228
Edition: 2008
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Description: This volume shows the extent to which digital technology can serve as the most efficient form of distributing health-related information. It addresses the following: the role technology can and will play in health communication; how new media can be  More...

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Book details

Copyright year: 2008
Publisher: Springer Publishing Company, Incorporated
Binding: Hardcover
Pages: 496
Size: 6.75" wide x 9.50" long x 1.00" tall
Weight: 1.716
Language: English

This volume shows the extent to which digital technology can serve as the most efficient form of distributing health-related information. It addresses the following: the role technology can and will play in health communication; how new media can be used to improve health literacy, health care policies, and more.

Contributors
Foreword
Preface
Acknowledgments
Health Communication: Current Status and Trends
The Challenge of Health Care and Disability
Assessing the Health of Nations
Overview of Health Status in the United States
Overview of Worldwide Health Status
Meeting the Health Care Challenge
Opportunities in the New Media Landscape
Emerging Demographics and Health Care Trends
Ecological Model of Social Determinants of Health
Emerging Demographics
Health Care Trends
Challenges and Opportunities
Call to Action
Communication Strategies for Reducing Racial and Cultural Disparities
Disparities and Inequities
Research on Health Communication and U.S. Racial/Ethnic Groups
Mass Media Health Campaigns for U.S. Ethnic/Racial Groups
Mass Media Channels
The Future of Mass Media Campaigns
Health Communication: Trends and Future Directions
Contexts of Health Communication
Areas of Health Communication
Key Trends in Health Care
Grand Challenges in Health Care Communication
Emerging Trends in the New Media Landscape
The Health Communication Media Choice Model
What's Happening in Today's Media?
Health Communication Research in the New Media Landscape
The Health Communication Media Choice Model
Implications for Health Communication
Health Communication in the New Media Landscape
Enhancing Consumer Involvement in Health Care
The Day The World Changed
Purpose of the Chapter
Consumer Behavior in the New Media Environment
Human Factors
An Era of Unfettered Access to Information
The Activated Patient
Caveats and Research Opportunities
E-Health Self-Care Interventions for Persons With Chronic Illnesses: Review and Future Directions
Methodology
Results
Other Online Self-Help Programs for Various Chronic Diseases
Conceptual and Methodological Issues
Implications for Practice
Increasing Computer-Mediated Social Support
Sources of Social Support on the Internet
Social Support and Health Outcomes
Relational Concerns When People Seek/Provide Support
Research on Computer-Mediated Support Groups
Theoretical Approaches to the Study of Computer-Mediated Support Groups/Communities
Ways to Increase Computer-Mediated Social Support
Engaging Consumers in Health Care Advocacy Using the Internet
The Need for Health Care Advocacy
Consumer Use of the Internet to Support Health Care Needs
Traditional Approaches to Advocating for Policy
Health Care Advocacy
Increase in the Use of the Internet for Advocacy
Using the Internet for Health Care Advocacy
Summary and Areas for Further Research
Improving Physician-Patient Communication
Current State of Physician-Patient Communication
Recent Developments in Physician-Patient Communication
New Media and Physician-Patient Communication
Practical and Operational Challenges of New Media
Implications for the Future
Health Literacy in the Digital World
Defining Health Literacy
Mapping Our Way to the Next Disaster? GIS, Emergency Preparedness, and Health Literacy
Case Study: Electronic Medical Records
Health Literacy Load Analysis
Future Directions
Making the Grade: Identification of Evidence-Based Communication Messages
The Knowledge Gap
Knowledge Translation
Need for Knowledge Translation and Evidence-Based Practices
Rating the Quality of Research
Initiatives to Rate and Synthesize Health Care Research
Knowledge Translation and the Disability Right to Know Clearinghouse
Beyond Research Quality
Promoting Knowledge Translation of Health and Mental Health Information
New Strategies of Knowledge Translation: A Knowledge Value Mapping Framework
Knowledge Translation and the Definition of a Communication Agenda
Communities of Producer-Users in Need of Translation
Content and Value in Knowledge Flows
Knowledge Value Mapping: A Framework of Knowledge Translation Strategy Design
Concluding Remarks: Do We Need a New Institutionalization of the Health Care Professions?
International Innovations in Health Communication
Lessons From Past Experiences
Emerging Technologies
Limitations of New Technology in the Developing World
Connecting Cognate Fields: Health Communication and Biomedical Informatics
Biomedical Informatics
Health Communication
Overlapping Research Foci and Variables
New Media: A Third Force in Health Care
Access to Health Care
Health Care Quality
Health Literacy
Aging of Americans and Digital and Electronic Media
The New Media as the Third Force in Health Care
Health Communication in the New Media Landscape: A Summary
Index

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