Pink Globalization Hello Kitty's Trek Across the Pacific

Name: Pink Globalization Hello Kitty's Trek Across the Pacific
Price: 13.84 USD
Availability: InStock
ISBN: 9780822353638

ISBN-10: 0822353636

ISBN-13: 9780822353638

Edition: 2013

Authors: Christine R. Yano

List price: $28.95

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Description:

InPink Globalization, Christine Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization—the spread of goods and images labeled cute (kawaii) from Japan to other parts of the industrial world. The concept of pink globalization connects the expansion of Japanese companies to overseas markets, enhanced distribution of Japanese products, and the rise of Japan’s national cool (as suggested by the spread of manga and anime). She analyzes the changing complex of relations and identities surrounding the global reach of Hello Kitty’s cute culture,…

Book details

List price: $28.95
Copyright year: 2013
Publisher: Duke University Press
Publication date: 4/29/2013
Binding: Paperback
Pages: 336
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.012
Language: English



Preface and Acknowledgments: Grabbing the Cat by Its Tail, or How the Cat Grabbed Me


Introduction: Kitty-Japan-Global



Kitty at Home: Kawaii Culture and the Kyarakuta Business



Marketing Global Kitty: Strategies to Sell Friendship and "Happiness"



Global Kitty: Here, There, Nearly Everywhere



Kitty Backlash: What's Wrong with Cute?



Kitty Subversions: Pink as the New Black



Playing with Kitty: Serious Art in Surprising Places



Japan's Cute-Cool as Global Wink



Sanrio and Hello Kitty Timeline



Artists in Sanrio's Hello Kitty Thirtieth Anniversary Exhibit and Catalogue


Notes


References


Index