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Culture of Class Radio and Cinema in the Making of a Divided Argentina, 1920-1946

ISBN-10: 0822352648
ISBN-13: 9780822352648
Edition: 2012
List price: $26.95 Buy it from $19.05
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Description: In an innovative cultural history of Argentine movies and radio in the decades before Peronism, Matthew B. Karush demonstrates that competition with Hollywood cinema and jazz music shaped Argentina’s domestic cultural production in crucial ways.  More...

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Book details

List price: $26.95
Copyright year: 2012
Publisher: Duke University Press
Publication date: 5/15/2012
Binding: Paperback
Pages: 288
Size: 6.13" wide x 9.25" long x 0.75" tall
Weight: 0.946
Language: English

In an innovative cultural history of Argentine movies and radio in the decades before Peronism, Matthew B. Karush demonstrates that competition with Hollywood cinema and jazz music shaped Argentina’s domestic cultural production in crucial ways. Argentine producers tried to elevate their offerings to appeal to consumers seduced by North American modernity. At the same time, the transnational marketplace encouraged these producers to compete by marketing “authentic” Argentine culture. Domestic filmmakers, radio and recording entrepreneurs, lyricists, musicians, actors, and screenwriters borrowed heavily from a rich tradition of popular melodrama. Although the resulting mass culture trafficked in conformism and consumerist titillation, it also disseminated versions of national identity that celebrated the virtue and dignity of the poor, while denigrating the wealthy as greedy and mean-spirited. This anti-elitism has been overlooked by historians, who have depicted the radio and the cinema as instruments of social cohesion and middle-class formation. Analyzing tango and folk songs, film comedies and dramas, radio soap operas, and other genres, Karush argues that the Argentine culture industries generated polarizing images and narratives that provided much of the discursive raw material from which Juan and Eva Perón built their mass movement.

Matthew B. Karush is Associate Professor of History at George Mason University. He is the author ofWorkers or Citizens: Democracy and Identity in Rosario, Argentina (1912ndash;1930)and a co-editor ofThe New Cultural History of Peronism: Power and Identity in Mid-Twentieth-Century Argentina, also published by Duke University Press.

Acknowledgments
Introduction
Class Formation in the Barrios
Competing in the Transnational Marketplace
Repackaging Popular Melodrama
Mass-Cultural Nation Building
Politicizing Populism
Epilogue: The Rise of the Middle Class, 1955-1976
Notes
Bibliography
Index

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