Kids Rule! Nickelodeon and Consumer Citizenship

Name: Kids Rule! Nickelodeon and Consumer Citizenship
Price: 5.15 USD
Availability: InStock
ISBN: 9780822339939

ISBN-10: 0822339935

ISBN-13: 9780822339939

Edition: 2007

Authors: Sarah Banet-Weiser, Lynn Spigel

List price: $27.95

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In "Kids Rule!" Sarah Banet-Weiser examines the cable network Nickelodeon in order to rethink the relationship between children, media, citizenship, and consumerism. Nickelodeon is arguably the most commercially successful cable network ever. Broadcasting original programs such as "Dora the Explorer," "SpongeBob SquarePants," and "Rugrats "(and producing related movies, Web sites, and merchandise), Nickelodeon has worked aggressively to claim and maintain its position as the preeminent creator and distributor of television programs for America's young children, tweens, and teens. Banet-Weiser argues that a key to its success is its construction of children as citizens within a commercial…

Book details

List price: $27.95
Copyright year: 2007
Publisher: Duke University Press
Publication date: 9/3/2007
Binding: Paperback
Pages: 296
Size: 6.12" wide x 9.25" long x 0.50" tall
Weight: 0.484
Language: English



List of Illustrations


Acknowledgments



"We, The People of Nickelodeon": Theorizing Empowerment and Consumer Citizenship



The Success Story: Nickelodeon and the Cable Industry



The Nickelodeon Brand: Buying and Selling the Audience



Girls Rule! Gender, Feminism, and Nickelodeon



Consuming Race on Nickelodeon



Is Nick for Kids? Irony, Camp, and Animation in the Nickelodeon Brand


Conclusion: Kids Rule: The Nickelodeon Universe


Notes


Bibliography


Index