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Pikachu's Global Adventure The Rise and Fall of Pok�mon

ISBN-10: 0822332876
ISBN-13: 9780822332879
Edition: 2004
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Description: Pokemon broke the mould. As the first Japanese cultural product to enjoy worldwide success, it was also the first to break the Western monopoly on the export of popular culture. This book looks at how, & why, it happened, & also why Pokemon has now  More...

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Book details

Copyright year: 2004
Publisher: Duke University Press
Publication date: 2/5/2004
Binding: Paperback
Pages: 312
Size: 6.00" wide x 8.50" long x 0.75" tall
Weight: 0.946
Language: English

Pokemon broke the mould. As the first Japanese cultural product to enjoy worldwide success, it was also the first to break the Western monopoly on the export of popular culture. This book looks at how, & why, it happened, & also why Pokemon has now faded as a cultural force.

Contexts and Issues
Introduction
Structure, Agency, and Pedagogy in Children's Media Culture
Cuteness as Japan's Millennial Product
Global Circulation
How "Japanese" Is Pokemon?
Localizing the Pokemon TV Series for the American Market
Panic Attacks: Anti-Pokemon Voices in Global Markets
Places and Practices
Initiation Rites: A Small Boy in a Poke-World
Pokemon in Israel
How Much Is a Pokemon Worth? Pokemon in France
Pokemon Goes to School
Localizing Pokemon through Narrative Play
The Multiple Identities of Pokemon Fans
Masculinity, Maturity, and the End of Pokemon
Conclusion: The Rise and Fall of the Pokemon Empire
Contributors
Index

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