Commodification of Childhood The Children's Clothing Industry and the Rise of the Child Consumer

ISBN-10: 082233268X
ISBN-13: 9780822332688
Edition: 2004
List price: $22.95 Buy it from $16.09
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Description: Daniel Thomas Cook explores the roots of children's consumer culture, by looking at the rise, growth, & segmentation of the children's clothing industry. He shows how, from the early 20th century, the clothing trade began aiming its advertising at  More...

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Book details

List price: $22.95
Copyright year: 2004
Publisher: Duke University Press
Publication date: 4/20/2004
Binding: Paperback
Pages: 224
Size: 5.50" wide x 8.50" long x 0.75" tall
Weight: 0.594
Language: English

Daniel Thomas Cook explores the roots of children's consumer culture, by looking at the rise, growth, & segmentation of the children's clothing industry. He shows how, from the early 20th century, the clothing trade began aiming its advertising at the child rather than its mother.

Acknowledgments
Introduction
A Brief History of Childhood and Motherhood into the Twentieth Century
Merchandising, Motherhood, and Morality: Industry Origins and Child Welfare, 1917-1929
Pediocularity: From the Child's Point of View
Reconfiguring Girlhood: Age Grading, Size Ranges, and Aspirational Merchandising in the 1930s
Baby Booms and Market Booms: Teen and Subteen Girls in the Postwar Marketplace
Concluding Remarks
Appendix: Figures and Tables
Notes
Bibliography
Index

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