Commodification of Childhood The Children's Clothing Industry and the Rise of the Child Consumer

Name: Commodification of Childhood The Children's Clothing Industry and the Rise of the Child Consumer
Price: 12.62 USD
Availability: InStock
ISBN: 9780822332688

ISBN-10: 082233268X

ISBN-13: 9780822332688

Edition: 2004

Authors: Daniel Thomas Cook

List price: $26.95

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Daniel Thomas Cook explores the roots of children's consumer culture, by looking at the rise, growth, & segmentation of the children's clothing industry. He shows how, from the early 20th century, the clothing trade began aiming its advertising at the child rather than its mother.

Book details

List price: $26.95
Copyright year: 2004
Publisher: Duke University Press
Publication date: 4/20/2004
Binding: Paperback
Pages: 224
Size: 5.50" wide x 8.50" long x 0.60" tall
Weight: 0.616
Language: English



Acknowledgments



Introduction



A Brief History of Childhood and Motherhood into the Twentieth Century



Merchandising, Motherhood, and Morality: Industry Origins and Child Welfare, 1917-1929



Pediocularity: From the Child's Point of View



Reconfiguring Girlhood: Age Grading, Size Ranges, and Aspirational Merchandising in the 1930s



Baby Booms and Market Booms: Teen and Subteen Girls in the Postwar Marketplace



Concluding Remarks


Appendix: Figures and Tables


Notes


Bibliography


Index