Brand Aid Shopping Well to Save the World

ISBN-10: 081666546X
ISBN-13: 9780816665464
Edition: 2011
List price: $18.95 Buy it from $9.26
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Book details

List price: $18.95
Copyright year: 2011
Publisher: University of Minnesota Press
Publication date: 3/11/2011
Binding: Paperback
Pages: 288
Size: 5.25" wide x 8.25" long x 0.75" tall
Weight: 1.210
Language: English

Lisa Ann Richey is professor of international development studies at Roskilde University. She is the author ofPopulation Politics and Development: From the Policies to the Clinics. Stefano Ponte is senior researcher at the Danish Institute for International Studies. He is the coauthor ofTrading Down: Africa, Value Chains, and the Global EconomyandThe Coffee Paradox: Global Markets, Commodity Trade, and the Elusive Promise of Development.

STEFANO PONTE is Senior Researcher at the Danish Institute for International Studies, Denmark. His recent work includes Brand Aid: Shopping Well to Save the World (with Lisa Ann Richey), Global Agro-Food Trade and Standards (co-edited with Peter Gibbon and Evelyne Lazaro) and The Coffee Paradox: Commodity Trade and the Elusive Promise of Development (with Benoit Daviron). PETER GIBBON is Senior Researcher at the Danish Institute for International Studies, Denmark. His publications include Trading Down: Africa, Value Chains and The Global Economy (with Stefano Ponte). JAKOB VESTERGAARD is Senior Researcher at the Danish Institute for International Studies, Denmark. He is the author of More Heat than Light: On the Regulation of International Finance and Discipline in the Global Economy: International Finance and the End of Liberalis m.

Preface
Introduction: RED and the Reinvention of International Aid
Band Aid to Brand Aid: Celebrity Experts and Expert Celebrities
The Rock Man's Burden: Fair Vanity and Virtual Salvation
Saving Africa: AIDS and the Rebranding of Aid
Hard Commerce: Corporate Social Responsibility for Distant Others
Doing Good by Shopping Well: The Rise of �Causumer� Culture
Conclusion: Celebrities, Consumers, and Everyone Else
Notes
Works Cited
Index

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