Cable Visions Television Beyond Broadcasting

ISBN-10: 0814799507

ISBN-13: 9780814799505

Edition: 2007

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"Through a series of highly original and carefully researched essays, Cable Visions offers a lively and comprehensive survey of the contemporary multichannel television landscape in the United States."--William Boddy, author of New Media and Popular Imagination: Launching Radio, Television, and Digital Media in the United StatesCable television, on the brink of a boom in the 1970s, promised audiences a new media frontier-an expansive new variety of entertainment and information choices. Music video, 24-hour news, 24-hour weather, movie channels, children's channels, home shopping, and channels targeting groups based on demographic characteristics or interests were introduced. Cable Visions looks beyond broadcasting's mainstream, toward cable's alternatives, to critically consider the capacity of commercial media to serve the public interest. It offers an overview of the industry's history and regulatory trends, case studies of key cable newcomers aimed at niche markets (including Nickelodeon, BET, and HBO Latino), and analyses of programming forms introduced by cable TV (such as nature, cooking, sports, and history channels).
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Book details

List price: $26.00
Copyright year: 2007
Publisher: New York University Press
Publication date: 9/1/2007
Binding: Paperback
Pages: 384
Size: 6.00" wide x 8.75" long x 1.00" tall
Weight: 1.100
Language: English

Acknowledgments
Introduction
Institutions and Audiences
Introduction
The Moms 'n' Pops of CATV
A Taste of Class: Pay-TV and the Commodification of Television in Postwar America
Cable's Digital Future
If It's Not TV, What Is It? The Case of U.S. Subscription Television
Where the Cable Ends: Television beyond Fringe Areas
Channels
Introduction
Discovery's Wild Discovery: The Growth and Globalization of TV's Animal Genres
Tunnel Vision and Food: A Political-Economic Analysis of Food Network
Target Market Black: BET and the Branding of African America
Monolingualism, Biculturalism, and Cable TV: HBO Latino and the Promise of the Multiplex
Gay Programming, Gay Publics: Public and Private Tensions in Lesbian and Gay Cable Channels
The Nickelodeon Brand: Buying and Selling the Audience
Cable Programs: The Platinum Age of Television?
Introduction
Cable Watching: HBO, The Sopranos, and Discourses of Distinction
Bank Tellers and Flag Wavers: Cable News in the United States
Dualcasting: Bravo's Gay Programming and the Quest for Women Audiences
"I'm Rich, Bitch!!!": The Comedy of Chappelle's Show
Worldwide Wrestling Entertainment's Global Reach: Latino Fans and Wrestlers
About the Contributors
Index
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