From Bombay to Bollywood The Making of a Global Media Industry

Name: From Bombay to Bollywood The Making of a Global Media Industry
Availability: InStock
ISBN: 9780814729496

ISBN-10: 0814729495

ISBN-13: 9780814729496

Edition: 2013

Authors: Aswin Punathambekar

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From Bombay to Bollywoodanalyzes the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explores how relations between state institutions, the Indian diaspora, circuits of capital, and new media technologies and industries have reconfigured the Bombay-based industry’s geographic reach. Providing in-depth accounts of the workings of media companies and media professionals, Punathambekar has produced a timely analysis of how a media industry in the postcolonial world has come to claim the global as its scale of…

Book details

List price: $30.00
Copyright year: 2013
Publisher: New York University Press
Publication date: 7/24/2013
Binding: Paperback
Pages: 266
Size: 5.98" wide x 9.02" long x 0.59" tall
Weight: 1.122
Language: English

Aswin Punathambekar is Associate Professor of Communication Studies at the University of Michigan-Ann Arbor. He is the co-editor of Global Bollywood (NYU Press, 2008).



Acknowledgments


Introduction



Bollywood Is Useful: Media Industries and the State in an Era of Reform



Staging Bollywood: Industrial Identity in an Era of Reform



"It's All about Knowing Your Audience": Marketing and Promotions in Bollywood



"Multiplex with Unlimited Seats": Dot-Coms and the Making of an Overseas Territory



"It's Not Your Dad's Bollywood": Diasporic Entrepreneurs and the Allure of Digital Media


Conclusion: Fandom and Other Transnational Futures



Profiles of Key Bollywood Companies



Top Box-Office Successes, 2000-2009


Notes


Bibliography


Index


About the Author