Buying into Fair Trade Culture, Morality, and Consumption

Name: Buying into Fair Trade Culture, Morality, and Consumption
Price: 4.68 USD
Availability: InStock
ISBN: 9780814725375

ISBN-10: 0814725376

ISBN-13: 9780814725375

Edition: 2013

Authors: Keith R. Brown

List price: $28.00

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Description:

Stamped on products from coffee to handicrafts, the term “fair trade” has quickly become one of today’s most seductive consumer buzzwords. Purportedly created through fair labor practices, or in ways that are environmentally sustainable, fair-trade products give buyers peace of mind in knowing that, in theory, how they shop can help make the world a better place.Buying into Fair Tradeturns the spotlight onto this growing trend, exploring how fair-trade shoppers think about their own altruism within an increasingly global economy. Using over 100 interviews with fair-trade consumers, national leaders of the movement, coffee farmers, and artisans, author Keith Brown describes both the…

Book details

List price: $28.00
Copyright year: 2013
Publisher: New York University Press
Publication date: 4/15/2013
Binding: Paperback
Pages: 199
Size: 5.98" wide x 9.02" long x 0.59" tall
Weight: 0.682
Language: English



Acknowledgments



A Taste of Life in the Nicaraguan Campo



"Just One Normal Coffee": Crafting Joe's Moral Reputation



"Buy More Coffee": Becoming a Promoter through Extraordinary Experiences



"Who Are We Pillaging from This Time?": Managing Value Contradictions in Shopping



How to Appear Altruistic



The Great Recession and the Social Significance of Buying into Fair Trade


Appendix: Research Methods


Notes


Bibliography


Index


About the Author