Brand Aid A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position

Name: Brand Aid A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position
Price: 3.44 USD
Availability: InStock
ISBN: 9780814434734

ISBN-10: 0814434738

ISBN-13: 9780814434734

Edition: 2nd 2015

Authors: Brad VanAuken

List price: $36.99

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Description:

Branding is more than a great logo. A brand is the essence of an organization—its DNA—impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including: The 6 most powerful…

Book details

List price: $36.99
Edition: 2nd
Copyright year: 2015
Publisher: AMACOM
Publication date: 12/18/2014
Binding: Hardcover
Pages: 352
Size: 6.30" wide x 9.37" long x 1.26" tall
Weight: 1.408
Language: English