Brand Aid A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position

ISBN-10: 0814434738
ISBN-13: 9780814434734
Edition: 2nd 2015
Authors: Brad VanAuken
List price: $44.50 Buy it from $12.89
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Description: Branding is more than a great logo. A brand is the essence of an organization—its DNA—impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide  More...

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Book details

List price: $44.50
Edition: 2nd
Copyright year: 2015
Publisher: Amacom
Publication date: 12/28/2014
Binding: Hardcover
Pages: 352
Size: 6.50" wide x 9.03" long x 1.26" tall
Weight: 1.716
Language: English

Branding is more than a great logo. A brand is the essence of an organization—its DNA—impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including: The 6 most powerful sources of brand differentiation • 5 elements that trigger brand insistence • Turning brand strategy into advertising • Online branding • Private label brands • Creating “category of one” brands • Social responsibility, sustainability, and storytelling • 60 nontraditional marketing techniques • Metrics • And more A treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organization’s brand.

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