Data Crush How the Information Tidal Wave Is Driving New Business Opportunities

Name: Data Crush How the Information Tidal Wave Is Driving New Business Opportunities
Price: 3.02 USD
Availability: InStock
ISBN: 9780814433744

ISBN-10: 081443374X

ISBN-13: 9780814433744

Edition: 2014

Authors: Christopher Surdak

List price: $22.99

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Description:

The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with mobile technology like smartphones, customers are online almost every second of every day. The companies that succeed going forward will be those that learn to leverage this torrent of information—without being drowned by it. Balancing examples from giants like Amazon, Home Depot, and Ford with newer players like Rovio, Groupon, and scores of niche-market winners, Data Crush examines the…

Book details

List price: $22.99
Copyright year: 2014
Publisher: AMACOM
Publication date: 3/16/2014
Binding: Hardcover
Pages: 288
Size: 6.25" wide x 9.25" long x 1.25" tall
Weight: 1.254
Language: English