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Get Clients Now! A 28-Day Marketing Program for Professionals, Consultants, and Coaches

ISBN-10: 081443245X
ISBN-13: 9780814432457
Edition: 3rd 2013
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Description: Get Clients Now! has helped thousands of independent professionals dramatically increase their client base. With this uniquely practical guide, it’s easy to replace scattershot marketing and networking efforts with proven and targeted tactics. Using  More...

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Book details

List price: $29.50
Edition: 3rd
Copyright year: 2013
Publisher: Amacom
Publication date: 5/18/2013
Binding: Paperback
Pages: 272
Size: 7.00" wide x 10.00" long x 0.75" tall
Weight: 1.166
Language: English

Get Clients Now! has helped thousands of independent professionals dramatically increase their client base. With this uniquely practical guide, it’s easy to replace scattershot marketing and networking efforts with proven and targeted tactics. Using a simple cookbook model, the book helps readers identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan. A structured 28-day program then outlines exactly what they need to do to put it into action. Now fully updated, the third edition combines tried-and-true marketing practices with new ideas for reaching clients. Readers will learn: • How to choose the best marketing tactics for their situation and personality • Hands-on approaches for replacing unproductive cold-calling with the power of relationship marketing • Online networking and prospecting, social media, and internet marketing strategies that really work • Advice on integrating online and offline tactics • Tips for dealing with fear, resistance, and procrastination • And more Complete with worksheets, exercises and all-new examples, Get Clients Now! remains the definitive guide on winning new business.

He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.

Foreword
Acknowledgments
Introduction
The Setup
What Really Works? Effective Marketing Strategies
Where Do You Start? The Marketing and Sales Cycle
Where Are You Headed? Setting Your Sales and Marketing Goal
The System
What's Stopping You? Selecting Your Success Ingredients
Here's What to Do: Choosing from the Action Plan Menu
You're Ready … Let's Go! Putting the System into Action
The Strategies
Filling the Pipeline: When You Don't Know Enough People to Contact
Following Up: When You Know Plenty of People but You're Not Contacting Them
Having Sales Conversations: When You're Contacting People but Not Getting a Chance to Sell
Closing Sales: When You're Having Sales Conversations but Not Getting Sales
Index

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