Editor in Chief A Management Guide for Magazine Editors

Name: Editor in Chief A Management Guide for Magazine Editors
Price: 8.16 USD
Availability: InStock
ISBN: 9780813810799

ISBN-10: 0813810795

ISBN-13: 9780813810799

Edition: 2nd 2003 (Revised)

Authors: Benton Rain Patterson, Coleman E. P. Patterson

List price: $64.95

This item qualifies for FREE shipping.

30 day, 100% satisfaction guarantee!

Sell

Get cash fast!

Buy new: $50.57

Marketplace

3 new & used from $8.16

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Packed with specific how-tos, examples and illustrations, The Editor in Chief vividly presents the guiding principles of editorial management. Authors Patterson and Patterson combine their extensive publishing and management expertise to update and enrich this best selling text, providing help and insight to future and present journalists working in the editorial department of a magazine.New to this edition is a chapter on one of the most popular and fastest growing areas of magazine publishing - online publishing. Readers will learn about e-zines, and online editions of printing magazines:LaunchingFundingOrganizing a staffIncreasing readershipAimed at students interested in careers as…

Book details

List price: $64.95
Edition: 2nd
Copyright year: 2003
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/31/2003
Binding: Paperback
Pages: 212
Size: 6.14" wide x 9.00" long x 0.51" tall
Weight: 0.748
Language: English

Benton Rain Patterson is a former staff writer and editor for the Saturday Evening Post and The New York Times. He is emeritus associate professor of journalism at the University of Florida and author of Harold and William: The Battle for England, A.D. 1064—1066 and Washington and Cornwallis: The Battle for America, 1775—1783. He lives in Gainesville, FL.



Preface



Magazines and How They Work



The New World of Online Magazines



The Editorial Staff and Its Functions



Managing the Editorial Department



Acquiring the Content



The Editorial Process



Planning an Issue



Displaying the Content



Planning and Acquiring Photos and Artwork Illustration



Titles and Subtitles



Blurbs and Captions



The Table of Contents



Letters to the Editor and Standing Features



The Cover--A Magazine's Most Important Page



Cover Lines



The Production Process



Legal Bugaboos and Journalistic Ethics


Index