x

Our Privacy Policy has changed. By using this site, you agree to the Privacy Policy.

Editor in Chief A Management Guide for Magazine Editors

ISBN-10: 0813810795
ISBN-13: 9780813810799
Edition: 2nd 2003 (Revised)
List price: $57.95 Buy it from $14.09
This item qualifies for FREE shipping

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Packed with specific how-tos, examples and illustrations, The Editor in Chief vividly presents the guiding principles of editorial management. Authors Patterson and Patterson combine their extensive publishing and management expertise to update and  More...

Used Starting from $37.32
New Starting from $61.03
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $57.95
Edition: 2nd
Copyright year: 2003
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/31/2003
Binding: Paperback
Pages: 200
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 0.748

Packed with specific how-tos, examples and illustrations, The Editor in Chief vividly presents the guiding principles of editorial management. Authors Patterson and Patterson combine their extensive publishing and management expertise to update and enrich this best selling text, providing help and insight to future and present journalists working in the editorial department of a magazine.New to this edition is a chapter on one of the most popular and fastest growing areas of magazine publishing - online publishing. Readers will learn about e-zines, and online editions of printing magazines:LaunchingFundingOrganizing a staffIncreasing readershipAimed at students interested in careers as magazine editors and at novice working editors seeking to produce better magazines, The Editor in Chief, 2nd Edition prepares budding professionals for the arduous, but rewarding, task of magazine management

Benton Rain Patterson is a former staff writer and editor for the Saturday Evening Post and The New York Times. He is emeritus associate professor of journalism at the University of Florida and author of Harold and William: The Battle for England, A.D. 1064—1066 and Washington and Cornwallis: The Battle for America, 1775—1783. He lives in Gainesville, FL.

Preface
Magazines and How They Work
The New World of Online Magazines
The Editorial Staff and Its Functions
Managing the Editorial Department
Acquiring the Content
The Editorial Process
Planning an Issue
Displaying the Content
Planning and Acquiring Photos and Artwork Illustration
Titles and Subtitles
Blurbs and Captions
The Table of Contents
Letters to the Editor and Standing Features
The Cover--A Magazine's Most Important Page
Cover Lines
The Production Process
Legal Bugaboos and Journalistic Ethics
Index

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×