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List of Illustrations | |
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Preface | |
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How to Use This Handbook | |
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The Framework | |
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The Layout | |
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Know the Law | |
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The Ten Commandments of Campaigning | |
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The Cardinal Sins of Campaigning | |
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The Campaign Team | |
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The Campaign Committee | |
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Campaign Committee Packets | |
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The Treasurer | |
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The Campaign Manager | |
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Ten Tips for Campaign Managers | |
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The Campaign Chair or Co-Chairs | |
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Finding Volunteers | |
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Potential Volunteer Sources | |
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Volunteer Sign-Up Sheet | |
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The Campaign Brochure | |
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Campaign Theme and Message Development | |
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Polling | |
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Brochure Development | |
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Campaign Slogans | |
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Logo | |
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Layout | |
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Voters' Pamphlet | |
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The Volunteer Organization | |
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Methodology | |
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Phone Banks | |
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Phone Bank Locations | |
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Clerical Workers | |
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Time Allotments for Volunteer Tasks | |
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Fund-Raising | |
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Early Endorsements = Early Money = Early Media Buys | |
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Campaign Budget | |
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Direct Mail for Money | |
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Special Events | |
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Holding a Special Event | |
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Candidate Calls to Raise Money | |
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Calling for Money for Ballot Measures | |
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The Campaign Finance Committee | |
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Campaign Finance Committee Packets | |
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Tips for Successful Fund-Raising | |
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Fund-Raising Ideas That Take Less Than One Month of Preparation | |
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"Hey, Big Spender" | |
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The World's Smallest Brochure: Direct Mail That Works | |
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Keeping Track of Donations | |
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Lawn Signs | |
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Logo and General Information | |
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Location, Location, Location | |
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Preparing for the First Day | |
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Field Signs | |
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Maintenance of Signs | |
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Lawn Sign Removal | |
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Precinct Analysis: The Sinners, the Saints, and the Saveables | |
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The Full-Blown Analysis | |
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Finding the Saints Among the Sinners | |
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The Quick and Dirty Precinct Analysis | |
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Votes Needed to Win | |
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Targeting Voters | |
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Finding the Likely Voter | |
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Canvassing | |
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Direct Mail | |
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Tracking Polls | |
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Media | |
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Print Media: Paid and Unpaid | |
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Fielding Questions from the Press | |
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Radio and Television | |
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Choosing Your Media Specialist or Team | |
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Bumper Stickers and Buttons | |
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The Candidate | |
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The Lay of the Land | |
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Packaging the Candidate | |
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Stay on Your Message | |
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Outsider Campaign vs. Incumbent Campaign | |
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Debates | |
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Fielding Negative Questions | |
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Developing Your Public Speaking Skills | |
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The Write-In and Third Party Candidates | |
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Media and the Candidate | |
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Negative Campaigning | |
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Ten Dos and Don'ts of Attacks | |
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Thank-You Notes | |
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The Issue-Based Campaign | |
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Initiative and Referendum | |
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Local Preemption | |
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Polling and the Issue-Based Campaign | |
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Speakers' Bureau | |
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Recall | |
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Saving Our Libraries | |
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Building New Schools | |
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Packaging the Issue-Based Campaign | |
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Flies in the Ointment: The Double Majority, Independents, and the Super Majority | |
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The State Initiative and Referendum Process | |
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Getting Out the Vote (GOTV) | |
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The Essentials | |
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Identifying Your Voters: Voter ID | |
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Last-Minute Efforts to Persuade Voters | |
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Poll Watching | |
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Phoning | |
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The Absentee Ballot and Early Vote | |
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Vote By Mail | |
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Organizing the GOTV Effort | |
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Push Polls | |
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The Campaign Flowchart | |
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Building Your Campaign Flowchart | |
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The Campaign Calendar | |
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After the Ball | |
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Retiring a Campaign Debt | |
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Afterword | |
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Campaign Web Site Resource Directory | |
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Index | |
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About the Author | |