Campaign Manager Running and Winning Local Elections

ISBN-10: 0813342228
ISBN-13: 9780813342221
Edition: 3rd 2004 (Revised)
Authors: Catherine Shaw
List price: $36.00
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Book details

List price: $36.00
Edition: 3rd
Copyright year: 2004
Publisher: Westview Press
Publication date: 5/12/2004
Binding: Paperback
Pages: 416
Size: 6.00" wide x 9.00" long x 1.50" tall
Weight: 0.550

List of Illustrations
Preface
How to Use This Handbook
The Framework
The Layout
Know the Law
The Ten Commandments of Campaigning
The Cardinal Sins of Campaigning
The Campaign Team
The Campaign Committee
Campaign Committee Packets
The Treasurer
The Campaign Manager
Ten Tips for Campaign Managers
The Campaign Chair or Co-Chairs
Finding Volunteers
Potential Volunteer Sources
Volunteer Sign-Up Sheet
The Campaign Brochure
Campaign Theme and Message Development
Polling
Brochure Development
Campaign Slogans
Logo
Layout
Voters' Pamphlet
The Volunteer Organization
Methodology
Phone Banks
Phone Bank Locations
Clerical Workers
Time Allotments for Volunteer Tasks
Fund-Raising
Early Endorsements = Early Money = Early Media Buys
Campaign Budget
Direct Mail for Money
Special Events
Holding a Special Event
Candidate Calls to Raise Money
Calling for Money for Ballot Measures
The Campaign Finance Committee
Campaign Finance Committee Packets
Tips for Successful Fund-Raising
Fund-Raising Ideas That Take Less Than One Month of Preparation
"Hey, Big Spender"
The World's Smallest Brochure: Direct Mail That Works
Keeping Track of Donations
Lawn Signs
Logo and General Information
Location, Location, Location
Preparing for the First Day
Field Signs
Maintenance of Signs
Lawn Sign Removal
Precinct Analysis: The Sinners, the Saints, and the Saveables
The Full-Blown Analysis
Finding the Saints Among the Sinners
The Quick and Dirty Precinct Analysis
Votes Needed to Win
Targeting Voters
Finding the Likely Voter
Canvassing
Direct Mail
Tracking Polls
Media
Print Media: Paid and Unpaid
Fielding Questions from the Press
Radio and Television
Choosing Your Media Specialist or Team
Bumper Stickers and Buttons
The Candidate
The Lay of the Land
Packaging the Candidate
Stay on Your Message
Outsider Campaign vs. Incumbent Campaign
Debates
Fielding Negative Questions
Developing Your Public Speaking Skills
The Write-In and Third Party Candidates
Media and the Candidate
Negative Campaigning
Ten Dos and Don'ts of Attacks
Thank-You Notes
The Issue-Based Campaign
Initiative and Referendum
Local Preemption
Polling and the Issue-Based Campaign
Speakers' Bureau
Recall
Saving Our Libraries
Building New Schools
Packaging the Issue-Based Campaign
Flies in the Ointment: The Double Majority, Independents, and the Super Majority
The State Initiative and Referendum Process
Getting Out the Vote (GOTV)
The Essentials
Identifying Your Voters: Voter ID
Last-Minute Efforts to Persuade Voters
Poll Watching
Phoning
The Absentee Ballot and Early Vote
Vote By Mail
Organizing the GOTV Effort
Push Polls
The Campaign Flowchart
Building Your Campaign Flowchart
The Campaign Calendar
After the Ball
Retiring a Campaign Debt
Afterword
Campaign Web Site Resource Directory
Index
About the Author

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