x

Our Privacy Policy has changed. By using this site, you agree to the Privacy Policy.

Buying In What We Buy and Who We Are

ISBN-10: 0812974093
ISBN-13: 9780812974096
Edition: N/A
Authors: Rob Walker
List price: $16.00 Buy it from $1.99
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: "Fascinating ... A compelling blend of cultural anthropology and business journalism." Andrea Sachs,Time Magazine "An often startling tour of new cultural terrain." Laura Miller, Salon "Marked by meticulous research and careful conclusions, this  More...

Used Starting from $10.26
New Starting from $14.21
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Robert's Rules of Order Online content $4.95 $1.99
Add to cart
Study Briefs
Aromatherapy Basics Online content $4.95 $1.99
Add to cart
Study Briefs
Study Tactics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $16.00
Publisher: Random House Publishing Group
Publication date: 1/5/2010
Binding: Paperback
Pages: 320
Size: 5.25" wide x 8.50" long x 0.75" tall
Weight: 0.770
Language: English

"Fascinating ... A compelling blend of cultural anthropology and business journalism." Andrea Sachs,Time Magazine "An often startling tour of new cultural terrain." Laura Miller, Salon "Marked by meticulous research and careful conclusions, this superbly readable book confirmsNew York Timesjournalist Walker as an expert on consumerism. ... [A] thoughtful and unhurried investigation into consumerism that pushes the analysis to the maximum..."Publisher's Weekly (starred review) Brands are dead. Advertising no longer works. Weaned on TiVo, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Consumers are "in control." Or so we're told. InBuying In,New York TimesMagazine "Consumed" columnist Rob Walker argues that this accepted wisdom misses a much more important and lasting cultural shift. As technology has created avenues for advertising anywhere and everywhere, people are embracing brands more than ever beforecreating brands of their own and participating in marketing campaigns for their favorite brands in unprecedented ways. Increasingly, motivated consumers are pitching in to spread the gospel virally, whether by creating Internet video ads for Converse All Stars or becoming word-of-mouth "agents" touting products to friends and family on behalf of huge corporations. In the process, theywehave begun to funnel cultural, political, and community activities through connections with brands. Walker explores this changing cultural landscapeincluding a practice he calls "murketing," blending the terms murky and marketingby introducing us to the creative marketers, entrepreneurs, artists, and community organizers who have found a way to thrive within it. Using profiles of brands old and new, including Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, Walker demonstrates the ways in which buyers adopt products, not just as consumer choices, but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology,Buying Inreveals why now, more than ever, we are what we buyand vice versa. Praise forBuying In "Walker ... makes a startling claim: Far from being immune to advertising, as many people think, American consumers are increasingly active participants in the marketing process. ... [He] leads readers through a series of lucid case studies to demonstrate that, in many cases, consumers actively participate in infusing a brand with meaning. ... Convincing." Jay Dixit,The Washington Post "Walker lays out his theory in well-written, entertaining detail." Seth Stevenson,Slate "Buying Indelves into the attitudes of the global consumer in the age of plenty, and, well, we aren't too pretty. Walker carries the reader on a frenetically paced tour of senseless consumption spanning from Viking ranges to custom high-tops." Robert Blinn, Core77 "Rob Walker is one smart shopper." Jen Trolio, ReadyMade "The most trenchant psychoanalyst of our consumer selves is Rob Walker. This is a fresh and fascinating exploration of the places where material culture and identity intersect." Michael Pollan, author ofIn Defense of Food "This book has vast social implications, far beyond the fields of marketing and branding.

Anaz Mohammed is a student at Lexington Universal Academy, a small Islamic school in Lexington Kentucky. He has two brothers and no sisters. He likes sports such as soccer. His favorite hobbies are playing video games and drawing. He is good at making things and is creative.

introduction
The desire code
The Pretty Good problem
The Straw Man in the Gray Flannel Suit
Rationale Thinking
Ignoring the Joneses
murketing
Chuck Taylor Was a Salesman
Rebellion, Unsold
Click
Very Real
The Murkiest Common Denominator
The Commercialization of Chitchat
The Brand Underground
invisible badges
Murketing Ethics
What's the Matter with Wal-Mart Shoppers?
Beyond the Thing Itself
acknowledgments
additional source notes
index

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×