Ethical Chic The Inside Story of the Companies We Think We Love

Name: Ethical Chic The Inside Story of the Companies We Think We Love
Price: 61.98 USD
Availability: InStock
ISBN: 9780807000946

ISBN-10: 0807000949

ISBN-13: 9780807000946

Edition: 2012

Authors: Fran Hawthorne

List price: $30.00

30 day, 100% satisfaction guarantee!

Marketplace

1 new & used from $61.98

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

In this age of social activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy: an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, and doesn't hurt animals—oh, and that makes them feel cool when they use it. All companies would love to have that kind of reputation, and a handful seem to have achieved it. But do they deserve their haloes? What does it take to become so admired? Can a company make a profit doing so? And how can consumers avoid being tricked by phony marketing? InEthical Chic, award-winning author Fran Hawthorne takes her…

Book details

List price: $30.00
Copyright year: 2012
Publisher: Beacon Press
Publication date: 6/19/2012
Binding: Hardcover
Pages: 224
Size: 6.25" wide x 9.27" long x 0.80" tall
Weight: 0.990
Language: English

FRAN HAWTHORNE is Senior Contributing Editor of Institutional Investor and has connections deep within the business and finance communities. Hawthorne has been covering health care and business for more than twenty years for Fortune, Crain's New York Business, and other publications, and she now writes regularly for such newspapers and magazines as the New York Times, Worth, and Self. She is the author of The Merck Druggernaut, which is also published by Wiley.



Author's Note


Introduction The Image



Tom's of Maine: Woodstock Toothpaste



Timberland: How Green Is My Leather



Starbucks: Coffee as a Brand Name



Apple: The Coolest of Them All



Trader Joe's: Are We Having Fun Yet?



American Apparel: Sex and the T-Shirt



The Reality


Acknowledgments


Notes