Media Management A Casebook Approach

Name: Media Management A Casebook Approach
Price: 43.59 USD
Availability: InStock
ISBN: 9780805861976

ISBN-10: 0805861971

ISBN-13: 9780805861976

Edition: 4th 2008 (Revised)

Authors: C. Ann Hollifield, Stephen Lacy, George Sylvie, Jan LeBlanc Wicks, Ardyth Broadrick Sohn

List price: $79.95

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Description:

Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity,…

Book details

List price: $79.95
Edition: 4th
Copyright year: 2008
Publisher: Routledge
Publication date: 8/31/2007
Binding: Paperback
Pages: 432
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.276
Language: English



Preface




Managerial Decision Making



Leadership and the Workforce



Motivation



Management of Global Media Organizations



Innovation and the Future



Law, Regulation, and Ethics



Planning



Market Analysis



Marketing and Research



Making Sense of It All: Managing Knowledge


Extended Case Studies


References


Author Index


Subject Index