Media Management A Casebook Approach

ISBN-10: 0805861971
ISBN-13: 9780805861976
Edition: 4th 2008 (Revised)
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Description: Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides  More...

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Book details

List price: $79.95
Edition: 4th
Copyright year: 2008
Publisher: Routledge
Publication date: 8/31/2007
Binding: Paperback
Pages: 432
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.276
Language: English

Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into lawand leadership discussions; A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; and Increased emphasis on analysis. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.

Preface
Managerial Decision Making
Leadership and the Workforce
Motivation
Management of Global Media Organizations
Innovation and the Future
Law, Regulation, and Ethics
Planning
Market Analysis
Marketing and Research
Making Sense of It All: Managing Knowledge
Extended Case Studies
References
Author Index
Subject Index

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