Jesper Str�mb�ck is Ludvig Nordstr�m Professor and Chair in Journalism and Professor in Political Communication at Mid Sweden. His research focuses on political communication, political news journalism, political public relations and marketing, and public opinion formation. His co-edited books include Opinion Polls and the Media: Reflecting and Shaping Public Opinion (2012), Political Public Relations: Principles and Applications (2011), and Political Communication in European Parliamentary Elections (2011).