Strategic Planning for Public Relations

ISBN-10: 0805852395
ISBN-13: 9780805852394
Edition: 2nd 2004 (Revised)
Authors: Ronald D. Smith
List price: $59.95
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Description: This innovative text offers step-by-step processes for strategic communication activities, including planning, research, implementation and evaluation.

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Book details

List price: $59.95
Edition: 2nd
Copyright year: 2004
Publisher: Routledge
Publication date: 8/2/2004
Binding: Paperback
Pages: 408
Size: 7.25" wide x 9.00" long x 1.00" tall
Weight: 1.892
Language: English

This innovative text offers step-by-step processes for strategic communication activities, including planning, research, implementation and evaluation.

W. Richard Whitaker is Professor Emeritus of Broadcasting at Buffalo State College.Janet E. Ramsey is Professor of Journalism and Associate Vice President of Academic Affairs at Buffalo State College.Ronald D. Smith is Professor of Public Communication and Chair of the Communication Department at Buffalo State College.

Introduction
Strategic Communication
Integrated Communication
Nine Steps of Strategic Public Relations
Effective Creativity
Formative Research
Analyzing the Situation
Analyzing the Organization
Analyzing the Publics
Strategy
Establishing Goals and Objectives
Formulating Action and Response Strategies
Using Effective Communication
Tactics
Choosing Communication Tactics
Implementing the Strategic Plan
Evaluative Research
Evaluating the Strategic Plan
Applied Research Techniques
Ethical Standards
Sample Campaigns
Index

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