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Mixed Media Moral Distinctions in Journalism, Advertising, and Public Relations

ISBN-10: 0805842578
ISBN-13: 9780805842579
Edition: 2003
Authors: Thomas H. Bivins
List price: $45.95
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Book details

List price: $45.95
Copyright year: 2003
Publisher: Lawrence Erlbaum Associates, Incorporated
Publication date: 8/1/2003
Binding: Paperback
Pages: 248
Size: 6.25" wide x 9.00" long x 0.75" tall
Weight: 0.990
Language: English

Introduction
What Makes an Ethical Issue?
Ethics or Morals?
Ethics and the Act of Communication
The Media and Morality
Are the Media Prone to Ethical Dilemmas?
The Media Are Not Us
Media Culture and the Clash of Priorities
The Effects of Organizational Structure on Moral Decision Making
Moral Excuses
Can Personal Ethics Become Professional Ethics?
Media Similarities: The Common Threads
Media Differences: A Coat of Many Colors
Media Goals
Media Loyalties
Forming Ethical Standards for the Mass Media
Values, Ideals, and Principles
Professional Codes and the Law
Can the Media Be Ethical?
Exercises
Case Study: Newsweek and the Death of a Story
Case Study Questions
Case Study: Patriotism in the Newsroom
Case Study Questions
Moral Claimants, Obligation, and Social Responsibility
The Linkage Concept
The Importance of Consequences
The Nature of Obligation
Synthesizing the Approaches
The Libertarian Approach
The Social Responsibility Approach
Exercises
Hypothetical: Education for Sale
Questions for Hypothetical
Case Study: Profits Versus Professional Obligation
Case Study Questions
The Media and Professionalism
Central Features
Secondary Features
Are the Media Professions?
Service to Society
The Public Journalism Debate
Pro Bono Work
The Professional-Client Relationship
Journalism and the Paternalistic Model
Advocacy and Agency
The Fiduciary Model
Trust and the Professional-Client Relationship
Can the Fiduciary Model Work?
Codes
Profession Versus Professionalism: If It Walks Like a Duck ...
Exercises
Hypothetical: The Terrorist Manifesto
Questions on Hypothetical
Case Study: Defining a Journalist
Case Study Questions
Ethical Theory
Why Can't We All Be Right? The Dilemma of Relativism
Subjectivism
The Test of Reason
Why We Reason the Way We Do
Social Contract Theory
Plato
Aristotle
Thomas Hobbes
John Locke
Jean-Jacques Rousseau
The Argument Over Means and Ends
Nonconsequential Ethical Theories
Immanuel Kant
Nonconsequential Theory in Modern Practice
Consequential Ethical Theories
Egoism
Utilitarianism
Modern Utilitarianism
Virtue Ethics
History of Virtue Ethics
Virtue Ethics in Modern Practice
Free Speech Theories
Benedict Spinoza
John Milton and the Marketplace of Ideas
The Marketplace of Ideas in Modern Times
The Liberty Theory
Free Speech and the Individual Versus Society
How to Choose Applicable Theories
Exercises
Hypothetical: Free Speech or Freedom From Fear
Questions on Hypothetical
To Tell the Truth
Truth as a Legal Concept
Defamation
Invasion of Privacy
Truth and the Act of Communication
Journalistic Truth
Journalistic Deception
Truth in Advertising and Public Relations
Ethics and Persuasion
The Art of Persuasion
The Strategies of Persuasion
Guidelines For Ethical Persuasion
Can We Tell the Truth From Fiction?
Consumers: Victims or Informed Choosers?
The Case for Withholding Information
The Ultimate Truth
Exercises
Hypothetical: Deceptive Advertising
Questions on Hypothetical
Hypothetical: PR and the Gun Lobby
Questions on Hypothetical
Case Study: To Air or Not to Err
Case Study Questions
Avoiding Harm
Causal Harm
Professional Responsibility
Liberty-Limiting Principles
The Harm Principle
The Offense Principle
The Principle of Legal Paternalism
The Principle of Legal Moralism
Mitigating Harm in Journalism
Mitigating Harm in Advertising and Public Relations
Caring and Harm
Can the Media Care?
Persuasive Models and Care
The Right Thing to Do
Exercises
Case Study: Arthur Ashe and Invasion of Privacy
Case Study Questions
A Checklist for Ethical Decision Making
A Checklist for Moral Decision Making
An Example
Rules
Summary
Hypothetical: Sports Team Names
Further Analysis
Media Codes of Ethics
References
Author Index
Subject Index

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