Public Relations Theory II

Name: Public Relations Theory II
Price: 4.87 USD
Availability: InStock
ISBN: 9780805833850

ISBN-10: 0805833854

ISBN-13: 9780805833850

Edition: 2006

Authors: Carl H. Botan, Vincent Hazleton, Glen M. Broom, W. Timothy Coombs, David M. Dozier

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This volume addresses the "next generation" of public relations theory, reflecting the growth that has occurred in the discipline during the last several years. It is appropriate for scholars, students, and practitioners in the field of public relations.

Book details

List price: $93.95
Copyright year: 2006
Publisher: Routledge
Publication date: 3/3/2006
Binding: Paperback
Pages: 544
Size: 5.98" wide x 9.02" long x 1.14" tall
Weight: 1.584
Language: English



Preface


Acknowledgments


Contributors



Public Relations in a New Age




The Foundations



The Excellence Theory




A Rhetorical Theory Approach to Issues Management




Persuasion: An Intrinsic Function of Public Relations




The Centrality of Practitioner Roles to Public Relations Theory




Crisis Management: A Communicative Approach




Toward a Theory of Public Relations Competence




Grand Strategy, Strategy, and Tactics in Public Relations




Reformulating the Emerging Theory of Corporate Social Responsibility as Good Governance




Building a Theoretical Model of Media Relations Using Framing, Information Subsides, and Agenda-Building




Internal Public Relations, Social Capital, and the Role of Effective Organizational Communication




Tools For Tomorrow



Public Relations Theory and Practice in Nation Building




Overcoming System and Culture Boundaries: Public Relations from a Structuration Perspective




Reframing Crisis Management Through Complexity




Sense-Making Methodology: A Theory of Method for Public Relations




The Technology-Image Expectancy Gap: A New Theory of Public Relations




Public Diplomacy: A Specific Governmental Public Relations Function




Relationship Management: A General Theory of Public Relations




The Role and Ethics of Community-Building for Consumer Products and Services: With Some Recommendations for New-Marketplace Economies in Emerging Democracies




Building Public Affairs Theory



Index