Public Relations Theory II

ISBN-10: 0805833854
ISBN-13: 9780805833850
Edition: 2006
List price: $82.95 Buy it from $34.79
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Description: This volume addresses the "next generation" of public relations theory, reflecting the growth that has occurred in the discipline during the last several years. It is appropriate for scholars, students, and practitioners in the field of public  More...

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Book details

List price: $82.95
Copyright year: 2006
Publisher: Routledge
Publication date: 3/3/2006
Binding: Paperback
Pages: 552
Size: 6.00" wide x 8.75" long x 1.00" tall
Weight: 1.870
Language: English

This volume addresses the "next generation" of public relations theory, reflecting the growth that has occurred in the discipline during the last several years. It is appropriate for scholars, students, and practitioners in the field of public relations.

Preface
Acknowledgments
Contributors
Public Relations in a New Age
The Foundations
The Excellence Theory
A Rhetorical Theory Approach to Issues Management
Persuasion: An Intrinsic Function of Public Relations
The Centrality of Practitioner Roles to Public Relations Theory
Crisis Management: A Communicative Approach
Toward a Theory of Public Relations Competence
Grand Strategy, Strategy, and Tactics in Public Relations
Reformulating the Emerging Theory of Corporate Social Responsibility as Good Governance
Building a Theoretical Model of Media Relations Using Framing, Information Subsides, and Agenda-Building
Internal Public Relations, Social Capital, and the Role of Effective Organizational Communication
Tools For Tomorrow
Public Relations Theory and Practice in Nation Building
Overcoming System and Culture Boundaries: Public Relations from a Structuration Perspective
Reframing Crisis Management Through Complexity
Sense-Making Methodology: A Theory of Method for Public Relations
The Technology-Image Expectancy Gap: A New Theory of Public Relations
Public Diplomacy: A Specific Governmental Public Relations Function
Relationship Management: A General Theory of Public Relations
The Role and Ethics of Community-Building for Consumer Products and Services: With Some Recommendations for New-Marketplace Economies in Emerging Democracies
Building Public Affairs Theory
Index

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