Visual Persuasion The Role of Images in Advertising

ISBN-10: 0803972466
ISBN-13: 9780803972469
Edition: 1996
Authors: Paul Messaris
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Description: With Visual Persuasion, Paul Messaris explores the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to words, spoken or written.

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Book details

List price: $110.00
Copyright year: 1996
Publisher: SAGE Publications, Incorporated
Publication date: 12/5/1996
Binding: Paperback
Pages: 320
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.320
Language: English

With Visual Persuasion, Paul Messaris explores the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to words, spoken or written.

Paul Messaris is Lev Kuleshov Professor of Communication at the Annenberg School for Communication, University of Pennsylvania. He teaches and does research in the area of visual communication and digital media. Recent publications include: The Visual Rhetoric of Social-Cause Photography#157; (Visual Communication Quarterly, 2012), Visual Literacy in the Digital Age#157; (Review of Communication, 2012), and How to Make Money from Subliminal Advertising and Motivation Research#157; (International Journal of Communication, 2013). He was the recipient of the National Communication Association's 1996 Diamond Anniversary Book Award for "Visual Literacy: Image, Mind, and Reality" (Westview Press). His film "The Harmful Effects of Violent Movies," a satirical portrait of academic research, was nominated as Best Feature Film at the International Film Festival of England in 2008.

Introduction
A Theory of Images in Advertising
Image As Simulated Reality
Pictures and Reality
Visual Form and Style
Can Pictures Bridge Cultures?
Image As Evidence
Visual Truth, Visual Lies
Image As Implied Selling Proposition
Editing and Montage
Showing the Unspoken
Epilogue
Ethics of Visual Persuasion

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