Republic of Mass Culture Journalism, Filmmaking, and Broadcasting in America since 1941

ISBN-10: 0801883164
ISBN-13: 9780801883163
Edition: 3rd 2006
List price: $27.00 Buy it from $8.88
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Description: The new edition of James L. Baughman's successful book The Republic of Mass Culture examines the advent of television and the impact it had on the established mass media -- radio, film, newspapers, and magazines. When television captured the largest  More...

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Book details

List price: $27.00
Edition: 3rd
Copyright year: 2006
Publisher: Johns Hopkins University Press
Publication date: 11/29/2005
Binding: Paperback
Pages: 320
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 0.946
Language: English

The new edition of James L. Baughman's successful book The Republic of Mass Culture examines the advent of television and the impact it had on the established mass media -- radio, film, newspapers, and magazines. When television captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, sub-group markets with novel content: rock 'n' roll for teenage radio listeners in the 1950s, sexually explicit films that began to appear in the 1960s, and analytical newspaper reporting in the 1970s and 1980s. The growing popularity of cable TV posed new complications, especially for network television. The capacity of individual media industries to adapt not only determined their success or failure but also shaped the content of their products. Two new chapters examine media entrants like Fox News, technologies such as the internet, and increasing industry concentration. Baughman discusses significant changes in media economics and audience demand that are having profound effects on radio program formats, television news coverage, and the very existence of newspapers. Carefully drawing on interdisciplinary communication research, The Republic of Mass Culture presents a lively analysis of the shifting objectives and challenges of the media industries.

The voluntary propagandists
Americans and their mass media in 1945
Test patterns : television comes to America, 1945-1955
The war for attention : responding to television, 1947-1958
Evenings of avoidance : television in the 1960s
Competing for the marginal : television's rivals, 1958-1970
Network television triumphant, 1970-1981
The Babel builders : television's rivals, 1970-1990
The perils and possibilities of cable television, 1980-1992
Century's end, 1993-2005

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