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Appetite for Change How the Counterculture Took on the Food Industry

ISBN-10: 0801473292
ISBN-13: 9780801473296
Edition: 2nd 2007 (Revised)
Authors: Warren Belasco
List price: $22.95 Buy it from $17.19
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Description: In this engaging inquiry, originally published in 1989 and now fully updated for the twenty-first century, Warren J. Belasco considers the rise of the "countercuisine" in the 1960s, the subsequent success of mainstream businesses in turning granola,  More...

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Book details

List price: $22.95
Edition: 2nd
Copyright year: 2007
Publisher: Cornell University Press
Publication date: 11/7/2006
Binding: Paperback
Pages: 336
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.100
Language: English

In this engaging inquiry, originally published in 1989 and now fully updated for the twenty-first century, Warren J. Belasco considers the rise of the "countercuisine" in the 1960s, the subsequent success of mainstream businesses in turning granola, herbal tea, and other "revolutionary" foodstuffs into profitable products; the popularity of vegetarian and vegan diets; and the increasing availability of organic foods.

Preface to the Second Updated Edition
Preface
Rebellion: The Making of a Countercuisine
An Edible Dynamic
Radical Consumerism
Radical Therapy: The Oppositional Identity
Organic Force: Alternative Infrastructure
Processing Ideology: The Moral Panic
The Orthodox Defense: The War of the Metaphors
The Mess in Washington
The Press: Shifting the Center
Marketers: Healthy Profits
Opportunism in the Marketplace
Straddling the Contradictions
A Healthy Foods Portfolio
Looking Backward, and Forward
Acknowledgments
Notes
Index

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