Writing PR A Multimedia Approach

ISBN-10: 0801333377
ISBN-13: 9780801333378
Edition: 2004
List price: $148.00 Buy it from $9.13
This item qualifies for FREE shipping

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Used Starting from $63.57
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Calculus 1 Online content $4.95 $1.99
Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $148.00
Copyright year: 2004
Publisher: Allyn & Bacon, Incorporated
Publication date: 11/5/2003
Binding: Paperback
Pages: 416
Size: 7.00" wide x 9.00" long x 0.75" tall
Weight: 1.342
Language: English

Frameworks For Public Relations Writing
Public Relations: Professional Outlooks and Historical Outlooks
Public Relations and the Writing Process
Backgrounders
News Releases: The Most Important Writing Tools
Media Lists: Targeting News for Results
Media Relations: Ethical Standards and Considerations
Graphics And The Merger Of Word And Image
Technology and PR Writing
Defining Visual Style
Processing the Page: Design Stages
Features, Magazines, and Trade Publications
Brochures, Newsletters, and Direct Marketing
Expanding Public Relations Writing Through Technology
Public Speaking and Presentations
Advertising PR: Creating Print Public Service Announcements
Streaming Media and Broadcast Models: Writing for Radio and TV Contexts
Writing and Strategic Public Relations Management
Planning the Special Event
Style and Structure: Decoding Grammar, Usage, and Stylebooks
Crisis Public Relations: Preparing and Writing for the Unexpected
Appendix
Glossary
Bibliography

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×