Communication Theories Origins, Methods and Uses in the Mass Media

ISBN-10: 0801333350

ISBN-13: 9780801333354

Edition: 5th 2001 (Revised)

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Description: This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new millennium. A new chapter on cyber communication (Chapter 17) offers unique coverage of this critical new medium and an extensively rewritten chapter on media chains and conglomerates (Chapter 16) addresses key developments in that arena. The book is firmly based in the scientific approachwith its emphasis on observation, evidence, logic, and hypothesis testingbut now also features a discussion of critical theory and cultural studies in Chapter 1 of the new edition. Finally, the Fifth Edition features a new boxed reading program, which offers even more real-world illustrations of key concepts.

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Book details

List price: $180.40
Edition: 5th
Copyright year: 2001
Publisher: Allyn & Bacon, Incorporated
Publication date: 6/19/2000
Binding: Paperback
Pages: 432
Size: 7.50" wide x 9.00" long x 1.00" tall
Weight: 1.804
Language: English

The Changing Media Landscape
Introduction to Mass Communication Theory
Scientific Method and Models of Mass Communication
Scientific Method
Models in Mass Communication Research
Perception and Language Issues in The Mass Media
The Role of Perception in Communication
Problems in Encoding
Analysis of Propaganda: First Theories of Decoding and Effects
The Social-Psychological Approach
Cognitive Consistency and Mass Communication
Theories of Persuasion
Groups and Communication
Mass Media and Interpersonal Communication
Mass Media Effects and Uses
Agenda Setting
The Knowledge-Gap Hypothesis
Effects of Mass Communication
Uses of the Mass Media
Media Channels
Mass Media in Modern Society
Media Chains and Conglomerates
Theories of Cyber Communication
bringing it All Together
The Overall Picture
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