Communication Theories Origins, Methods and Uses in the Mass Media

Name: Communication Theories Origins, Methods and Uses in the Mass Media
Price: 4.25 USD
Availability: InStock
ISBN: 9780801333354

ISBN-10: 0801333350

ISBN-13: 9780801333354

Edition: 5th 2001 (Revised)

Authors: Werner J. Severin, James W. Tankard

List price: $180.40

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Description:

This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new millennium. A new chapter on cyber communication (Chapter 17) offers unique coverage of this critical new medium and an extensively rewritten chapter on media chains and conglomerates (Chapter 16) addresses key developments in that arena. The book is firmly based in the…

Book details

List price: $180.40
Edition: 5th
Copyright year: 2001
Publisher: Allyn & Bacon, Incorporated
Publication date: 6/19/2000
Binding: Paperback
Pages: 432
Size: 7.50" wide x 9.00" long x 1.00" tall
Weight: 1.496
Language: English




The Changing Media Landscape



Introduction to Mass Communication Theory



Scientific Method and Models of Mass Communication



Scientific Method



Models in Mass Communication Research



Perception and Language Issues in The Mass Media



The Role of Perception in Communication



Problems in Encoding



Analysis of Propaganda: First Theories of Decoding and Effects



The Social-Psychological Approach



Cognitive Consistency and Mass Communication



Theories of Persuasion



Groups and Communication



Mass Media and Interpersonal Communication



Mass Media Effects and Uses



Agenda Setting



The Knowledge-Gap Hypothesis



Effects of Mass Communication



Uses of the Mass Media



Media Channels



Mass Media in Modern Society



Media Chains and Conglomerates



Theories of Cyber Communication



bringing it All Together



The Overall Picture