Google Semantic Search Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence

ISBN-10: 0789751348
ISBN-13: 9780789751348
Edition: 2013
Authors: David Amerland
List price: $25.99 Buy it from $14.57
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Description: Deep inside Google, brilliant researchers have crafted breakthrough “semantic search” techniques that are already transforming Google’s day-to-day search results. What does that mean to you? It means that if you want to be discovered on the Web,  More...

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Book details

List price: $25.99
Copyright year: 2013
Publisher: Pearson Education, Limited
Publication date: 6/30/2013
Binding: Paperback
Pages: 240
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.418
Language: English

Deep inside Google, brilliant researchers have crafted breakthrough “semantic search” techniques that are already transforming Google’s day-to-day search results. What does that mean to you? It means that if you want to be discovered on the Web, yesterday’s SEO techniques aren’t good enough anymore. Now, for the first time, there’s a book that tells you what to do instead — in plain English. Whether you’re doing your own SEO or supervising an agency, David Amerland’s Google Semantic Search will help you: Boost your site’s rankings today -- and tomorrow!Take advantage of the Knowledge Graph, TrustRank, AuthorityRank, and other search innovationsImprove the way you execute on content and social media marketingTake advantage of specialized Google "search verticals," including Image and Mobile searchLearn which social bookmarking services contribute to Google search ranking, and how to make the most of themAvoid (or stop using) old-fashioned techniques that are now counterproductiveThroughout, Amerland draws on deep knowledge of Google’s internal workings to give you a complete playbook for next-generation search optimization – whether you’re doing it in-house, or you want to get maximum value from your SEO agency! 

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