Branding Yourself How to Use Social Media to Invent or Reinvent Yourself

ISBN-10: 0789749726
ISBN-13: 9780789749727
Edition: 2nd 2013 (Revised)
List price: $15.99 Buy it from $4.94
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Description: In today's turbulent business environment, millions of people are seeking to strengthen their personal brands, and demonstrate far greater value to potential customers and employers. Many of them are seeking to rebrand themselves as they move  More...

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Book details

List price: $15.99
Edition: 2nd
Copyright year: 2013
Publisher: Pearson Education, Limited
Publication date: 7/10/2012
Binding: Paperback
Pages: 400
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 1.408
Language: English

In today's turbulent business environment, millions of people are seeking to strengthen their personal brands, and demonstrate far greater value to potential customers and employers. Many of them are seeking to rebrand themselves as they move towards entirely new jobs and careers. Fortunately, social media offers powerful new tools for building personal brands, strengthening business and personal relationships, and showing how you can solve the tough problems that keep customers and potential employers awake at night. Branding Yourself doesn't just introduce these tools: it shows how to use them to build a personal brand that connects you to unprecedented new opportunities. This book shows how to: " Build your own storyline and online identity - and start "living" your brand " Choose the social media tools most likely to help you meet your goals " Make your blog the "hub" of your social media "wheel," and use it to tell your story far more effectively " Integrate online and offline networking to supercharge both personal and professional connections " Avoid the killer mistakes too many business social networkers make This edition has been updated with new chapters on: - Sharing photos and videos on sites like YouTube, Vimeo, Flickr and more. - Other social networking Tools including Pinterest, Google+, Quora, and many more. -Finding yourself on search engines

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