Turth about Green Business

ISBN-10: 0789739402

ISBN-13: 9780789739407

Edition: 2009

Authors: Gil Friend

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Book details

List price: $18.99
Copyright year: 2009
Publisher: Pearson Education
Publication date: 5/29/2009
Binding: Paperback
Pages: 240
Size: 5.50" wide x 8.50" long x 0.50" tall
Weight: 0.748
Language: English

Gil Friendis Founder, President and CEO of Natural Logic, Inc, which consults on strategy, design, operations and information systems to help clients build economic advantage through superior environmental performance. His clients have included General Mills, Green Mountain Energy, HP, Levi Strauss, Nike, PG and E, Sun Microsystems, and Williams Sonoma. He is a founding board member of the Sustainable Business Alliance, Sustainable Berkeley, and the California Sustainable Business Council. Friend co-founded and co-directed the Institute for Local Self-Reliance, where he pioneered the current "green roof" trend 30 years ago. He lectures widely on business strategy and environmental policy.

Introduction
The Truth About Green Business
What is a green business?
Why green your business?
How to approach greening your business
Why now?
Climate change and your business
The Truth About Green Strategy
Profit and purpose
How green is good enough?
Green regulations
The Truth About Green Operations
Secrets hiding in plain sight
Eco-efficiency: Good for business and the environment
Waste? Not! Eliminating non-product
EcoAudits can guide your course
Running lean and green
Carbon footprinting
Reducing your carbon footprint
The Truth About Green Marketing
Green branding and messaging
Creating strong Ecolabels
Green marketing claims
Reaching conscious consumers
The Truth About Green Products and Services
What makes a product green?
Product take-back
Product to service
What makes a service green?
The Truth About Green Design
Biomimicry-learning from life
Reducing your product footprints
Cradle to cradle
Design with nature
Innovation is at the heart of greening
The Truth About Green Procurement
Environmentally preferable purchasing
Supply chain management and partnerships
Supplier scorecards
Clearing the rising bar
The Truth About Green Buildings
LEED standards for green buildings
The cost of green building
Green buildings improve productivity
Integrative design for green building
The Truth About Green IT
Computers and electronics
Creating more efficient data centers
How IT can drive greening
The Truth About Green Management
Engaging employees
Engaging stakeholders
Keeping score
Employee incentives
Environmental management systems
The Truth About Green Finance
Profit, value, and risk
Reality-based accounting
Investing in green and attracting green investment
Carbon trading and offsets
Fiduciary duty
The Truth About Green Futures
Certainty in the face of uncertainty
Scenario planning
Future proofing
Appendix A References
Acknowledgments
About the Author
Appendix B Resources
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