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Customer Loyalty How to Earn It, How to Keep It

ISBN-10: 0787963887
ISBN-13: 9780787963880
Edition: 2nd 2002 (Revised)
Authors: Jill Griffin
List price: $22.95 Buy it from $3.00
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Description: Including detailed case studies, this pragmatic guide to achieving customer loyalty outlines a seven step process for turning prospects into customers. It also explains how to win back inactive customers and develop a loyalty driven culture.

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Book details

List price: $22.95
Edition: 2nd
Copyright year: 2002
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/9/2002
Binding: Paperback
Pages: 272
Size: 7.00" wide x 9.00" long x 1.00" tall
Weight: 1.100
Language: English

Including detailed case studies, this pragmatic guide to achieving customer loyalty outlines a seven step process for turning prospects into customers. It also explains how to win back inactive customers and develop a loyalty driven culture.

Foreword
About the Author
Preface
Acknowledgments
Customer Loyalty: The Way to Many Happy Returns
A Closer Look at Loyalty
Growing a Loyal Customer: The Seven Key Stages
Turning Suspects into Qualified Prospects
Turning Qualified Prospects into First-Time Buyers
Turning First-Time Buyers into Repeat Customers
Turning Repeat Customers into Loyal Clients
Turning Loyal Clients into Advocates
Customer Loss: How to Prevent It and What to Do When It Strikes
How to Develop a Loyalty-Driven Culture in Your Company
The Twelve Laws of Loyalty
References
Company Index
Subject Index
Jill Griffin Wants Your Stories

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