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| Tables, Figures, and Exhibits | |
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| Foreword | |
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| A Word on the First Edition | |
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| Preface | |
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| Acknowledgments | |
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| The Editor | |
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| The Authors | |
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| Fund Raising: Context and Philosophy | |
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| Contemporary Dynamics of Philanthropy | |
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| A Philosophy of Fund Raising | |
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| Fundamentals of Successful Fund Raising | |
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| Plan to Succeed | |
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| Organizational Strengths and Vulnerabilities | |
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| Developing a Constituency for Fund Raising | |
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| Developing and Articulating a Case for Support | |
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| The Total Development Plan | |
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| Building Blocks for Successful Fund Raising | |
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| The Annual Fund | |
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| Gifts of Significance | |
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| Building Endowment | |
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| Capital Campaigns | |
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| Establishing a Planned Giving Program | |
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| Sources of Fund Raising | |
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| Individuals as Donors | |
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| Corporate Giving and Fund Raising | |
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| Foundation Fund Raising | |
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| Women as Donors | |
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| Trends in Major Donor Behavior and Innovative Approaches to Philanthropy | |
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| Embracing Diversity in Fund Raising | |
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| Successful Fund Raising Methods | |
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| Direct Mail | |
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| The Internet as a Fund Raising Vehicle | |
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| Special Events for the Twenty-First Century | |
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| Fund Raising at the Grassroots Level | |
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| Managing Successful Fund Raising | |
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| Managing the Fund Raising Program | |
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| Leadership and Team Building | |
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| The Trustee's Role in Fund Raising | |
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| Thinking Strategically About Information | |
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| The Effective Use of Technology in Nonprofits | |
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| Accountability and Budgeting: Assessing Costs, Results, and Outcomes | |
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| Selecting and Working with Fund Raising Consultants | |
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| Ethics, Stewardship, and the Future of the Fund Raising Profession | |
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| Ethical Frameworks for Fund Raising | |
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| Practicing Stewardship | |
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| International Perspectives on Fund Raising | |
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| Fund Raising as a Profession | |
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| Resources for Strengthening Fund Raising Skills | |
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| Glossary of Fund Raising Terms | |
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| References | |
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| Index | |