How to Write Successful Fundraising Letters

Name: How to Write Successful Fundraising Letters
Price: 3.68 USD
Availability: InStock
ISBN: 9780787956523

ISBN-10: 078795652X

ISBN-13: 9780787956523

Edition: 2nd 2001

Authors: Mal Warwick

List price: $29.95

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Book details

List price: $29.95
Edition: 2nd
Copyright year: 2001
Publisher: John Wiley & Sons, Incorporated
Publication date: 2/23/2001
Binding: Paperback
Pages: 320
Size: 8.50" wide x 11.00" long x 0.75" tall
Weight: 1.848
Language: English

Paul Polak, widely considered the father of market-based solutions to poverty, is founder and CEO of Windhorse International, a for-profit social venture launching new businesses to serve the poor and the latest of three organizations he has founded. He is the winner of numerous awards, including being named one of The Atlantic's 27 "Brave Thinkers" in 2009.Mal Warwick, former chairman of Social Venture Network and a co-founder of Business for Social Responsibility, is founder and chairman of Mal Warwick : Donordigital, a fundraising agency serving nonprofits nationwide. He is one of three partners in One World Futbol Project LLC



Preface to the Revised Edition


About the Author


Introduction: Why You Should Read This Book



Motivating Your Audience



Why People Respond to Fundraising Letters



How a Fundraising Letter Is Like a Personal Visit



What Donors Really Think About Fundraising Letters



Characteristics of an Effective Fundraising Letter



A Leisurely Tour Through One Successful Appeal



The Letter Writer's Plan of Action



What to Do Before You Write Any Fundraising Letter



Eight Steps Toward Successful Fundraising Letters



The Cardinal Rules of Fundraising Letters



You're Writing for Results--Not for a Pulitzer Prize



Customizing Your Appeal



Recruiting New Donors: Starting Intimate Conversations with Strangers



Welcoming New Donors: Treating People Like Part of the Family



Appealing for Special Gifts: Bringing Your Case Down to Earth



Asking for Year-End Contributions: Making the Most of the Holiday Spirit



Soliciting High-Dollar Gifts: Framing the Case for Major Contributions



Going for Bigger Gifts: Persuading Donors to Make an Extra Commitment



Seeking Annual Gifts: Building Long-Term Loyalty, One Year at a Time



Thanking Your Donors: Friend-Raising Before Fundraising



The Letter Writer's Toolbox



Sixty Successful Outer Envelope Teasers



Fifty-Four Strong Leads for Fundraising Letters



Ninety Ways to Use the Word "You" in a Fundraising Letter



Sixty-Three Ways to Handle Awkward Copywriting Transitions



Forty-One Powerful Ways to End a Fundraising Letter



Fifty-Eight Ways to Start a P.S. in a Fundraising Letter



Fifteen Ways How Not to Get Results



Ten Other Books to Help You Write Successful Fundraising Letters


Index