How to Write Successful Fundraising Letters

ISBN-10: 078795652X
ISBN-13: 9780787956523
Edition: 2nd 2001
Authors: Mal Warwick
List price: $29.95
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Book details

List price: $29.95
Edition: 2nd
Copyright year: 2001
Publisher: John Wiley & Sons, Incorporated
Publication date: 2/23/2001
Binding: Paperback
Pages: 320
Size: 8.50" wide x 11.00" long x 0.75" tall
Weight: 1.848
Language: English

Paul Polak, widely considered the father of market-based solutions to poverty, is founder and CEO of Windhorse International, a for-profit social venture launching new businesses to serve the poor and the latest of three organizations he has founded. He is the winner of numerous awards, including being named one of The Atlantic's 27 "Brave Thinkers" in 2009.Mal Warwick, former chairman of Social Venture Network and a co-founder of Business for Social Responsibility, is founder and chairman of Mal Warwick : Donordigital, a fundraising agency serving nonprofits nationwide. He is one of three partners in One World Futbol Project LLC

Preface to the Revised Edition
About the Author
Introduction: Why You Should Read This Book
Motivating Your Audience
Why People Respond to Fundraising Letters
How a Fundraising Letter Is Like a Personal Visit
What Donors Really Think About Fundraising Letters
Characteristics of an Effective Fundraising Letter
A Leisurely Tour Through One Successful Appeal
The Letter Writer's Plan of Action
What to Do Before You Write Any Fundraising Letter
Eight Steps Toward Successful Fundraising Letters
The Cardinal Rules of Fundraising Letters
You're Writing for Results--Not for a Pulitzer Prize
Customizing Your Appeal
Recruiting New Donors: Starting Intimate Conversations with Strangers
Welcoming New Donors: Treating People Like Part of the Family
Appealing for Special Gifts: Bringing Your Case Down to Earth
Asking for Year-End Contributions: Making the Most of the Holiday Spirit
Soliciting High-Dollar Gifts: Framing the Case for Major Contributions
Going for Bigger Gifts: Persuading Donors to Make an Extra Commitment
Seeking Annual Gifts: Building Long-Term Loyalty, One Year at a Time
Thanking Your Donors: Friend-Raising Before Fundraising
The Letter Writer's Toolbox
Sixty Successful Outer Envelope Teasers
Fifty-Four Strong Leads for Fundraising Letters
Ninety Ways to Use the Word "You" in a Fundraising Letter
Sixty-Three Ways to Handle Awkward Copywriting Transitions
Forty-One Powerful Ways to End a Fundraising Letter
Fifty-Eight Ways to Start a P.S. in a Fundraising Letter
Fifteen Ways How Not to Get Results
Ten Other Books to Help You Write Successful Fundraising Letters
Index

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