Strategies for the New Health Care Marketplace Managing the Convergence of Consumerism and Technology

Name: Strategies for the New Health Care Marketplace Managing the Convergence of Consumerism and Technology
Price: 6.74 USD
Availability: InStock
ISBN: 9780787955939

ISBN-10: 0787955930

ISBN-13: 9780787955939

Edition: 2001

Authors: Dean C. Coddington, Keith D. Moore, Elizabeth A. Fischer

List price: $75.00

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Description:

Learn to can better meet the needs of the new consumer-driven marketplace. Strategies for the New Health Care Marketplace--written by a team of acclaimed experts--examines the factors changing today's health care system: the growth in demand for services, the increasing influence of consumers on how services are provided, and the dramatic new advances in treatment made possible by technology.

Book details

List price: $75.00
Copyright year: 2001
Publisher: John Wiley & Sons, Incorporated
Publication date: 2/21/2001
Binding: Hardcover
Pages: 448
Size: 6.25" wide x 9.00" long x 1.25" tall
Weight: 1.540
Language: English



Foreword



Preface


Acknowledgments


The Authors



Understanding the Health Care Marketplace



An Environmental Assessment of Today's Health Care Marketplace



Quality of Care and the Informed Consumer



Service, Convenience, and Access



Affordability, Choice, and Personal Relationships



Innovation in Health Care: The Next Wave



Health Care Delivery and Financing Systems: Developing Strategies in Anticipation of Fundamental Change



Strategies for Physicians and Medical Groups



Strategies for Physician Networks



Strategies for Hospitals and Multihospital Systems



Strategies for Academic Medical Centers and Specialty Hospitals



Strategies for Integrated Health Care Systems



Strategies for Other Types of Health Care Services



Strategies for Health Plans



Positioning Health Care for the Twenty-First Century



Leadership and Management in the New Health Care Marketplace



Governance in Health Care



Health Care Marketing, Mass Customization, and Branding



The Future of Health Care: Essentials for Success in the New Consumer-Oriented Marketplace



Successful Health Care Organizations of the Future



Health Care Myths and Realities



Planning for the New Health Care Marketplace


References


Index