Unleashing the Ideavirus Stop Marketing at People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You

ISBN-10: 0786887176
ISBN-13: 9780786887170
Edition: 2001
List price: $14.99 Buy it from $2.89
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Book details

List price: $14.99
Copyright year: 2001
Publisher: Hyperion Press
Publication date: 10/10/2001
Binding: Paperback
Pages: 234
Size: 5.25" wide x 7.50" long x 0.63" tall
Weight: 0.484

Deborah Moggach lives in London.Bestselling business book author, entrepreneur, and speaker Seth Godin was born on July 10, 1960. He graduated from Tufts University in 1982 and earned an MBA in marketing from Stanford Business School. Godin worked as a brand manager for Spinnaker Software and founded his own book packaging business, followed by the online marketing company Yoyodyne. He was a vice president of direct marketing for Yahoo, and in 2006 he launched the popular community website Squidoo.

Malcolm Gladwell, non-fiction writer and journalist, was born in England on Sept 3, 1963. He was raised in rural Ontario and graduated from the University of Toronto, Trinity College, with a degree in History. Gladwell was previously a business and science reporter for the Washington Post and is currently a staff writer with the New Yorker magazine. He is well-known for his many New York Times bestselling books: Blink, The Tipping Point, Outliers, What the Dog Saw, and David and Goliath. His writing is often a product of sociology and psychology with implications for the social sciences and business. Gladwell became a successful public speaker after writing his bestselling books. In 2005, Time Magazine named Gladwell one of its 100 most influential people. Gladwell's most famous quote comes from his book, Outliers; he states that "It takes about 10,000 hours of practice to become an expert..." at any competition or task. Gladwell was appointed to the Order of Canada on June 30, 2011. Gladwell describes himself as a Christian. He was raised in the Mennonite tradition, and wandered away from his Christian roots when he moved to New York, only to rediscover his faith during the writing of David and Goliath and through his encounter with Wilma Derksen. In 2005, Gladwell commanded approximately $45,000 for his speaking fee. His books include: Outliers, Blink, What the Dog Saw, and David and Goliath.

Foreward
Introduction
Why Ideas Matter
Farms, Factories And Idea Merchants
Why Are Ideaviruses So Important?
Five Things Ideaviruses Have In Common
Seven Ways An Ideavirus Can Help You
The Sad Decline of Interruption Marketing
We Live In A Winner-Take-Almost-All World
The Traffic Imperative: Why Sites Fail
We Used To Make Food. We Used To Make Stuff. Now We Make Ideas
People Are More Connected Than They Ever Were Before. We have Dramatically More Friends Of Friends And We Can Connect With Them Faster And More Frequently Than Ever
There's A Tremendous Hunger To Understand The New And To Remain On The Cutting Edge
While Early Adopters (The Nerds Who Always Want To Know About The Cool New Thing In Their Field) Have Always Existed, Now We've Got More Nerds Than Ever Before. If You're Reading This, You're A Nerd!
Ideas Are More Than Just Essays And Books. Everything From New Technology To New Ways Of Creating, To New Products Are Winning Because Of Intelligent Ideavirus Management By Their Creators
The End Of The Zero Sum Game
How To Unleash An Ideavirus
While It May Appear Accidental, It's Possible To Dramatically Increase The Chances Your Ideavirus Will Catch On And Spread
The Heart Of The Ideavirus: Sneezers
Sneezers Are So Important, We Need To Subdivide Them
The Art Of The Promiscuous
It's More Than Just Word Of Mouth
An Ideavirus Adores A Vacuum
Once It Does Spread, An Ideavirus Follows A Lifecycle. Ignore The Lifecycle And The Ideavirus Dies Out. Feed It Properly And You Can Ride It For A Long Time
Viral Marketing Is An Ideavirus, But Not All Ideaviruses Are Viral Marketing
What Does It Take To Build And Spread An Ideavirus?
There Are Three Key Levers That Determine How Your Ideavirus Will Spread
Thirteen Questions Ideavirus Marketers Want Answered
Five Ways To Unleash An Ideavirus
The Ideavirus Formula
Managing Digitally-Augmented Word Of Mouth
Tweak The Formula And Make It Work
Advanced Riffs On The Eight Variables You Can Tweak In Building Your Virus
Sneezers
Hive
Velocity
Vector
Medium
Smoothness
Persistence
Amplifier
Case Studies and Riffs
The Vindigo Case Study
Saving The World With An Ideavirus
Is Unleashing the Ideavirus An Ideavirus?
Moving Private To Public
You're In The Fashion Business!
The Money Paradox
Think Like A Music Executive (Sometimes)
Is That Your Final Answer?
A Dozen Ideaviruses Worth Thinking About
Why I Love Bestseller Lists
How A Pardoy Of Star Wars Outsold Star Wars
Wassup?
Judging A Book By Its Cover
Being The Most
In Defense Of World Domination
If You're A Member Of The Academy, You Go To Movies For Free
How An Ideavirus Can Drive The Stock Market
Bumper Sticker Marketing
No, You Go First!
Digital Media Wants to Be Free
Van Gogh Lost His Ear To Prove A Point
But How Would We Make Money?
Crossing The Chasm With An Ideavirus
The Myth Of The Tipping Point
The Compounding Effect
Bill Gates' Biggest Nightmare
Hey, Skinny!
Get Big Fast? The Mistake So Many Companies Make
The Heart Of Viral Marketing
The Great Advertising Paradox
Permission: The Missing Ingredient
How A Virus And Permission Team Up To Find Aliens
The Art of Creating an Ideavirus
Is He Really More Evil Than Satan Himself?
Case Study: Why Digimarc Is Going To Fail
Why Are These Cows Laughing?
Never Drink Alone
The Power Of Parody
Bee Stings And The Measles
But Isn't It Obvious?
Your Company's Worst Enemy
Step By Step, Ideavirus Tactics
The Future Of The Ideavirus: What Happens When Everyone Does It?
Acknowledgments
Afterword
Index

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