Approaches to Media Literacy A Handbook

ISBN-10: 0765622653
ISBN-13: 9780765622655
Edition: 2nd 2010 (Revised)
List price: $47.95
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Description: Completely updated, with current examples and new coverage of digital media, this popular handbook provides a range of qualitative approaches that enable students to effectively decipher information conveyed through the channels of mass  More...

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Book details

List price: $47.95
Edition: 2nd
Copyright year: 2010
Publisher: Routledge
Publication date: 10/15/2009
Binding: Paperback
Pages: 304
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 1.034
Language: English

Completely updated, with current examples and new coverage of digital media, this popular handbook provides a range of qualitative approaches that enable students to effectively decipher information conveyed through the channels of mass communication--photography, film, radio, television, and interactive media. It aim is to help students develop critical thinking skills and strategies with regard to what media to use and how to interpret the information that they receive.The techniques include ideological, autobiographical, nonverbal, and mythic approaches.

Preface
Ideological Analysis
Autobiographical Analysis
Nonverbal Communication Analysis
Mythic Analysis
Analysis of Production Elements
Notes
Indes
About the Author

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