Cases in Advertising Management

ISBN-10: 0765622610
ISBN-13: 9780765622617
Edition: 2009
List price: $59.95 Buy it from $19.17
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Description: This text features real-life cases that reflect current trends in the advertising and promotion industry. It also has a strong emphasis on digital media and integrated marketing communications.

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Book details

List price: $59.95
Copyright year: 2009
Publisher: Routledge
Publication date: 4/15/2009
Binding: Paperback
Pages: 192
Size: 7.25" wide x 8.75" long x 0.25" tall
Weight: 0.792
Language: English

This text features real-life cases that reflect current trends in the advertising and promotion industry. It also has a strong emphasis on digital media and integrated marketing communications.

Preface
Introduction: How to Analyze a Case Study
Advertising Management Fundamentals
Boswell Agency
Issue: Structuring of an Advertising Agency
The Leaky Oil Company
Issue: New Business Trade-Off
Prime Media
Issue: Global Expansion
Advertising Financial Matters
Tinsdale Agency
Issue: Agency Profitability
Barrons Agency
Issue: Agency Billing Procedures
Vineyard Agency
Issue: New Business Profitability
Advertising Business Plans
St Joseph Dispatch
Issue: Advertising versus Editorial
American Textbook Company
Issue: Outsourcing versus In-house
Advertising Planning
Phoenix Power Company
Issue: Advertising Message Strategy
Go Organic Company
Issue: Market Segmentation
Randall White Dog Food
Issue: Advertising Planning
Advertising Budget Management
Bosco Hot Sauce Company
Issue: Budget Allocation Analysis
Alpha Airlines
Issue: Budget Allocation Analysis
Southern Rice
Issue: Advertising Spending
Advertising Management: Dealing with People
Iportal Media Company
Issue: Employee/Supervisor Review
Metropolitan Media Company
Issue: Managing Upward
The Davis Group
Issue: Hiring
JPT Agency
Issue: Personnel Conflict
Advertising Management Decisions
Barrands Agency
Issue: Advertising Spokesperson
Zeller Group
Issue: Client Trade-off
Boston Life Insurance
Issue: Advertising Strategy
Advertising Management Environment
Zoomra Motorcycles
Issue: Media Vendor Conflict
Gliba Media
Issue: Sales Incentives Ethics
Texsize Oil
Issue: SEC Code Violation
Managing the Future of Advertising
Arends Agency
Issue: Agency Structure
Lawrenceville Daily
Issue: Forecasting
Thomson Media
Issue: FCC Media Ownership Impact
Managing Yourself
State University
Issue: Advertising Instruction Ethics
KMF Agency
Issue: Ethical Issue of When to Change Jobs
Gotham Media
Issue: New Job Responsibilities
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