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Preface | |
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Introduction | |
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The Basic Thesis | |
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A Look Ahead | |
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Natural Philosophy and the Rise of Science: From Plato to Hegel | |
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Platonism | |
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The Rise of Modern Science | |
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The Empiricism-Rationalism Debate | |
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The Ascendance of Idealism | |
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Classical Positivism | |
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Questions for Analysis and Discussion | |
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The Development of the Philosophy of Science Discipline: From Classical Realism to Logical Empiricism | |
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The Emergence of Realism | |
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Einsteinian Relativity, Quantum Mechanics, and Logical Positivism | |
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The Development of Logical Empiricism | |
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Popper, Critical Rationalism, and Falsificationism | |
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The Concept of Scientific Progress | |
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Knowledge, Foundationalism, and Fallibilism | |
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Questions for Analysis and Discussion | |
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The Rise and Fall of Historical Relativism in Philosophy of Science | |
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Relativism vs. Absolutism | |
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Historical Relativism | |
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The Rise and Fall of Historical Relativism in Philosophy of Science | |
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Questions for Analysis and Discussion | |
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Post-Relativistic Philosophy of Science | |
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Imre Lakatos's Historical Empiricism | |
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Laudan's Historical Empiricism | |
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Scientific Realism: An Introduction | |
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Philosophy of Science and Marketing | |
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Questions for Analysis and Discussion | |
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On Science, Qualitative Methods, and Marketing Research | |
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The Sciences versus Nonsciences Controversy | |
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The Positivism versus Qualitative Methods Controversy | |
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Questions for Analysis and Discussion | |
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On Truth and Marketing Research | |
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The Nature of Truth | |
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Truth and Scientific Realism | |
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Relativistic Truth | |
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Truth Should Be Abandoned | |
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The Philosophers' Fallacy Revisited | |
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Truth and truth | |
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Truth, Relativism, Reality, and Idealism | |
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For Truth | |
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Questions for Analysis and Discussion | |
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On Objectivity and Marketing Research | |
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The Nature of Objectivity | |
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Logical Empiricism, Falsificationism, and Objectivity | |
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Historical Relativism and Objectivity | |
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For Objectivity: The Negative Case | |
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For Objectivity: The Positive Case | |
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Questions for Analysis and Discussion | |
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On Scientific Realism and Marketing Research | |
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For Realism | |
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Critical Realism | |
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A Realist Theory of Empirical Testing | |
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A Final Note: For a Commencement | |
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Questions for Analysis and Discussion | |
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Index | |
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About the Author | |