Controversy in Marketing Theory For Reason, Realism, Truth, and Objectivity

ISBN-10: 0765609320
ISBN-13: 9780765609328
Edition: 2003
Authors: Shelby D. Hunt
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Description: Shelby Hunt analyses the major controversies in the philosophical debates currently raging in marketing theory. Using an historical approach, he argues against relativism & for scientific realism as a philosophy for guiding marketing research &  More...

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Book details

List price: $59.95
Copyright year: 2003
Publisher: Routledge
Publication date: 3/31/2003
Binding: Paperback
Pages: 360
Size: 6.75" wide x 9.25" long x 0.75" tall
Weight: 1.298
Language: English

Shelby Hunt analyses the major controversies in the philosophical debates currently raging in marketing theory. Using an historical approach, he argues against relativism & for scientific realism as a philosophy for guiding marketing research & theory.

Preface
Introduction
The Basic Thesis
A Look Ahead
Natural Philosophy and the Rise of Science: From Plato to Hegel
Platonism
The Rise of Modern Science
The Empiricism-Rationalism Debate
The Ascendance of Idealism
Classical Positivism
Questions for Analysis and Discussion
The Development of the Philosophy of Science Discipline: From Classical Realism to Logical Empiricism
The Emergence of Realism
Einsteinian Relativity, Quantum Mechanics, and Logical Positivism
The Development of Logical Empiricism
Popper, Critical Rationalism, and Falsificationism
The Concept of Scientific Progress
Knowledge, Foundationalism, and Fallibilism
Questions for Analysis and Discussion
The Rise and Fall of Historical Relativism in Philosophy of Science
Relativism vs. Absolutism
Historical Relativism
The Rise and Fall of Historical Relativism in Philosophy of Science
Questions for Analysis and Discussion
Post-Relativistic Philosophy of Science
Imre Lakatos's Historical Empiricism
Laudan's Historical Empiricism
Scientific Realism: An Introduction
Philosophy of Science and Marketing
Questions for Analysis and Discussion
On Science, Qualitative Methods, and Marketing Research
The Sciences versus Nonsciences Controversy
The Positivism versus Qualitative Methods Controversy
Questions for Analysis and Discussion
On Truth and Marketing Research
The Nature of Truth
Truth and Scientific Realism
Relativistic Truth
Truth Should Be Abandoned
The Philosophers' Fallacy Revisited
Truth and truth
Truth, Relativism, Reality, and Idealism
For Truth
Questions for Analysis and Discussion
On Objectivity and Marketing Research
The Nature of Objectivity
Logical Empiricism, Falsificationism, and Objectivity
Historical Relativism and Objectivity
For Objectivity: The Negative Case
For Objectivity: The Positive Case
Questions for Analysis and Discussion
On Scientific Realism and Marketing Research
For Realism
Critical Realism
A Realist Theory of Empirical Testing
A Final Note: For a Commencement
Questions for Analysis and Discussion
Index
About the Author

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