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Business Plans for Dummies

ISBN-10: 0764576526
ISBN-13: 9780764576522
Edition: 2nd 2005 (Revised)
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Description: Whether your company is a one-man operation or a large corporation, creating a great business plan is the first and most vital step to true business success. In fact, a clear, precise, and well-research business plan can be the big difference  More...

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Book details

List price: $21.99
Edition: 2nd
Copyright year: 2005
Publisher: John Wiley & Sons, Incorporated
Publication date: 12/31/2004
Binding: Paperback
Pages: 384
Size: 7.40" wide x 9.30" long x 0.75" tall
Weight: 1.518

Whether your company is a one-man operation or a large corporation, creating a great business plan is the first and most vital step to true business success. In fact, a clear, precise, and well-research business plan can be the big difference between finding funds and investors for your venture, or falling flat on your face.Thankfully, Business Plans For Dummies, 2nd Edition guides wannabe entrepreneurs in the right direction. Updated and revised for today's businesses, this friendly guide covers every step of business plan creation, from doing the initial market research, to crunching the numbers, to preparing for the competition, including: Pinpointing company goals and objectivesCreating a clear, simple mission statementIdentifying customers and understanding their needsDifferentiating your business from the competitionUnderstanding budgeting and financesProfessor of Management Paul Tiffany and successful executive Steven Peterson offer the latest tips and advice to help you launch your venture with confidence. With quick, easy, and sensible solutions for all your planning dilemmas _ no matter how complex your business plan is _ this handy guide covers it all: Why the business plan is vitalCharting a proper course for the businessUnderstanding markets and business environmentsKnowing customers and competitionForecasting and budgetingThinking strategicallyManaging change and business growthPutting the business plan into actionWhat you should never put in your business planMillions of Americans dream of starting their own businesses, but they often don't realize that the most important step in the process is the first step: getting the business plan right. a bad business plan can cripple a good business idea. Business Plans For Dummies, 2nd Edition, presents all the straightforward advice and technical know-how entrepreneurs need to get it right the first time.

Introduction
Knowing Where You Want to Go
Preparing to Do a Business Plan
Understanding the Importance of a Business Plan
Setting Off in the Right Direction
Charting the Proper Course
Describing Your Marketplace
Examining the Business Environment
Slicing and Dicing Markets
Getting Better Acquainted With Customers
Checking Out Your Competition
Weighing Your Company's Prospects
Assessing Where You Stand Today
Making Money Doing What You Do Best
Figuring Out the Financial Details
Forecasting and Budgeting
Looking to the Future
Managing Uncertainty
Thinking Strategically
Growing Up and Growing Bigger
Putting Your Business Plan into Action
Shaping Your Organization
Leading the Way
The Part of Tens
Ten Signs That Your Business Plan Needs Refreshing
Ten Questions to Ask about Your Plan
Ten Business-Planning Never-Evers
Appendix: A Sample Business Plan
Index

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