Entrepreneurship for Dummiesï¿½

Name: Entrepreneurship for Dummiesï¿½
Price: 3.78 USD
Availability: InStock
ISBN: 9780764552625

ISBN-10: 0764552627

ISBN-13: 9780764552625

Edition: 2001

Authors: Kathleen Allen

List price: $19.99

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Description:

Packed with practical information and advice, this volume shows you step-by-step how to become a successful entrepreneur, from putting together a business plan to orchestrating a marketing campaign.

Book details

List price: $19.99
Copyright year: 2001
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/30/2000
Binding: Paperback
Pages: 384
Size: 7.50" wide x 9.25" long x 1.25" tall
Weight: 1.430
Language: English



Introduction



Getting Started in Entrepreneurship



What's an Entrepreneur, Anyway?



Moving at the Speed of E-Business



Preparing to Hear When Opportunity Knocks



Testing an Opportunity Before You Leap



Developing your Business Concept



Listening to What Your Industry Tells You



What Your Customers Can Tell You



Designing Products and Services for a New Marketplace



Protecting Your Products and Services



Getting Products and Services to Customers: Distribution



Putting Together Your Start-up Team



Assessing Your Start-up Financial Needs



Creating a Company



Getting Ready to Do a Business Plan



Finding Money to Start and Grow Your Venture



Starting with the Right Legal Structure



Developing a Business Model for a Digital World



Growing a Company



Planning for Growth



Organizing Your Business for Growth



Reaching the Customer



Proving You Can Make Money: The Financial Plan



Planning for Things That Go Bump in the Night



The Part of Tens



Ten Reasons Not to Start a Business



Ten Ways to Spark Your Entrepreneurial Spirit



Ten Ways to Use the Internet to Grow Your Business



Ten Best Resources for Gathering Competitive Intelligence


Index


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