Health Industry Communication

ISBN-10: 0763778923

ISBN-13: 9780763778927

Edition: 2012

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Description: This one-of-a-kind textbook fills a critical gap in the literature for communications students as well as students of health administration and public health. Featuring best practices and case studies from notable practitioners, the chapters offer a 360-degree view of the world of health communication as well as a look at special topics that impact health communicators.Four sections cover over 25 topics--contributed by authors from both private and public health organizations--in Institutional Communication and Marketing, Consumer Communication and Social Marketing, Communication to Achieve Policy Change, and Media and Measurement. Some of the unique topics include #x1C;Building a National Brand in Pediatric Healthcare,#x1D; contributed by authors from a well-known children's hospital; #x1C;Communicating the Health Benefits of a Consumer Product,#x1D; which looks at the role of bleach and disinfecting wipes in preventing infectious disease; and a look at efforts to achieve federal policy change through advocacy and communication. Review the complete list of topics at www.jblearning.com, keyword: Hicks.

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Book details

List price: $82.95
Copyright year: 2012
Publisher: Jones & Bartlett Learning, LLC
Publication date: 8/3/2011
Binding: Paperback
Pages: 318
Size: 7.00" wide x 8.75" long x 0.75" tall
Weight: 1.188
Language: English

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