Health Industry Communication

Name: Health Industry Communication
Availability: OutOfStock
ISBN: 9780763778927

ISBN-10: 0763778923

ISBN-13: 9780763778927

Edition: 2012

Authors: Nancy J. Hicks, Christina M. Nicols

List price: $82.95

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Description:

This one-of-a-kind textbook fills a critical gap in the literature for communications students as well as students of health administration and public health. Featuring best practices and case studies from notable practitioners, the chapters offer a 360-degree view of the world of health communication as well as a look at special topics that impact health communicators.Four sections cover over 25 topics--contributed by authors from both private and public health organizations--in Institutional Communication and Marketing, Consumer Communication and Social Marketing, Communication to Achieve Policy Change, and Media and Measurement. Some of the unique topics include #x1C;Building a National…

Book details

List price: $82.95
Copyright year: 2012
Publisher: Jones & Bartlett Learning, LLC
Publication date: 8/3/2011
Binding: Paperback
Pages: 318
Size: 7.00" wide x 8.75" long x 0.75" tall
Weight: 1.188
Language: English