Managing Health Care Business Strategy

ISBN-10: 0763734160
ISBN-13: 9780763734169
Edition: 2009
List price: $154.95 Buy it from $50.98
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Description: This is the definitive textbook on strategic planning and management in healthcare organizations for those pursuing a career in health care in undergraduate, business, and medical schools, as well as ancillary health professions such as nursing or  More...

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Book details

List price: $154.95
Copyright year: 2009
Publisher: Jones & Bartlett Learning, LLC
Publication date: 5/1/2008
Binding: Hardcover
Pages: 344
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.386
Language: English

This is the definitive textbook on strategic planning and management in healthcare organizations for those pursuing a career in health care in undergraduate, business, and medical schools, as well as ancillary health professions such as nursing or physician assistant. Established health care professionals, including doctors who are completing programs in business administration, will also find this text to be extremely valuable in preparation for greater involvement in the management of healthcare delivery. The book features all the basic information on strategic planning and management within the unique context of organizations concerned with the delivery and financing of health care. It does this by noting the singular strategic environment in health care, explaining the special procedures and options available to health care organizations, and providing real-life examples in the form of case studies. Itnbsp;includes not only a description of the basic multi-step process of creating and then managing a strategic plan, but also a detailed look at the role played by the key business functions (finance, marketing, human resources, information technology, and law) as well as specific strategic options (merger/acquisition, reorganization, joint venture) and some of the popular tools for analyzing strategic situations (balanced scorecard, Six Sigma, SWOT).

About the Author
Preface
Basic Strategy Concepts
Learning Objectives
Definition of the Concept of "Strategy"
Purpose of Strategic Management
Levels of Strategy
Strategic Thinking or Strategic Mindset
Incremental Versus Revolutionary Strategy
Intended Versus Actual Strategy
Strategic Planning and Management Process
Strategic Direction
How Organizations Benefit from Practicing Strategic Planning and Management
How Strategic Management Goes Wrong
Barriers to Strategic Management
Focus on the Healthcare and Biotechnology Industries
Environmental Forces That Affect Strategy-Making in the Healthcare and Biotechnology Industries
Study Questions
References
Internal Audit of Strategic Assets: Resources and Competencies
Learning Objectives
Analysis of Historical Financial Performance and Current Financial Condition
Resources and Competencies
Breakdown and Evaluation of the Internal Value Chain
Study Questions
Learning Exercise
Notes
References
External Environmental Assessment: Law, Economics, Demographics, Technology
Learning Objectives
Strategic Benefits of a General External Environmental Assessment
Difficulties in Conducting a General External Environmental Assessment
Step-by-Step Process for Assessing the General External Environment
Basic Categories of External Environmental Factors and Forces in Health Care and Biotechnology
Interdependencies Among External Environmental Factors
Information Sources for External Environment Assessment
Tools and Techniques for Analyzing and Monitoring the External Environment
What to Do with the Information on the External Environment
Study Questions
Learning Exercise
Notes
References
External Environmental Assessment: Market and Customers
Learning Objectives
Analyzing the Market and Its Segments
Analyzing the Customer
Planning Strategy to Meet Customer Needs in a Targeted Segment
Study Questions
Learning Exercise
References
External Environmental Assessment: Industry and Competitors
Learning Objectives
Industry
Competitors
Study Questions
Notes
References
Defining Future Direction of the Organization
Learning Objectives
Responsibility for Defining Strategic Direction
Mission
Vision
Values
Strategic Objectives
Examples of Real-World Strategic Direction Documents
Study Questions
Notes
References
Formulating Corporate-Level Strategy
Learning Objectives
Value-Adding Functions of the Corporate Center
Manage the Portfolio of SBUs
Raise Financial Capital for Allocation to the SBUs
Allocate Resources and Services to the SBUs
Facilitate Synergies Among the SBUs
Choose a Parenting Style for SBU Interactions
Participate in the SBU Strategic Planning and Management Process
Oversee and Monitor the Performance of the SBUs
Manage the Corporation's Relationships with External Stakeholders
How the Corporate Center Can Reduce the Value Created by Its SBUs
Study Questions
Notes
References
Formulating SBU-Level and Functional Area Strategy
Learning Objectives
Strategic Duties of SBU Management
The Role of the Corporate Center in SBU Strategy
Formulating Strategy in SBUs and Individual Businesses
Selecting a Generic Business Strategy-� la Porter
Functional Area Strategies
Responding to Competitors' Strategic Moves
Study Questions
References
Implementing the Strategy
Learning Objectives
Supportive Resources and Competencies
Functional Area Substrategies
Decisions and Actions for Implementation
Implementation Problems That Need to Be Monitored and Corrected
Study Questions
References
Monitoring, Fine-Tuning, and Changing the Strategy
Learning Objectives
What Strategic Monitoring Involves
Why Strategic Monitoring Has Become More Important
Price of Failure to Notice and Respond to Strategic Change
How a Strategic Plan Can Go Wrong in Its Implementation
Key Principles of a Strategy Monitoring and Adjustment Program
Monitor the Past, Present, and Future
Steps in Setting Up a Strategic Monitoring System
Strategic Parameters to Be Monitored
Changes That Could Be Detected by a Strategic Monitoring System
Conclusions That Could Be Reached and Changes That Could Be Made
Study Questions
Learning Exercise
Notes
References
Strategic Financial Management
Learning Objectives
Financing of Capital Investments
Maintaining or Improving Organizational Creditworthiness
Allocating Capital Funds to Strategic Initiatives
Tracking the Financial Performance of New Strategies
Common Mistakes in Strategic Financial Management
Study Questions
References
Strategy in Other Types of Organizations
Learning Objectives
Benefits of Strategic Planning for NFP Organizations, Government Agencies, and New Ventures
NFP Organizations
Public/Government Agencies
Entrepreneurial Startups/New Ventures
Study Questions
Notes
References
Index

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