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Media Relations for Public Safety Professionals

ISBN-10: 0763731676
ISBN-13: 9780763731670
Edition: 2004
List price: $90.95 Buy it from $41.75
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Description: As most public safety professionals are aware, the events that require emergency response personnel also frequently attract members of the news media. Covering such essential topics as press releases

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Book details

List price: $90.95
Copyright year: 2004
Publisher: Jones & Bartlett Learning, LLC
Publication date: 2/20/2004
Binding: Paperback
Pages: 92
Size: 9.00" wide x 11.25" long x 0.50" tall
Weight: 0.880
Language: English

As most public safety professionals are aware, the events that require emergency response personnel also frequently attract members of the news media. Covering such essential topics as press releases

Alan Gibbonsis a full-time writer and lecturer and twice has been nominated for the Carnegie Medal. He lives in Liverpool, England with his wife and four children.Leo Brownis a painter, illustrator, author, art director, sculptor, and animator. As a concept artist, his clients range from the BBC to Disney.nbsp;

Introduction
Pre-test
The Media
How Did We Get Here
Who Is the News Media
What Does the Media Want
Five Fundamental Truths of Effective Media Relations
Important Media Relations Terminology
Ethics, the News Media, and the Law
Making a Case for the News Media
Ethics
The Law
Libel
Slander
Privacy
Retraction
Correction
What Is News?
You Are News
The Good
The Bad
The Ugly
High-Profile Incidents
The Types and Needs of the Media
The Media's Wants, Needs, and Resources
Print Media
Radio Media
Television Media
Internet Media
Create a Policy for Dealing With the Media and Follow It
Why Have a Media Policy?
The Components of a Media Policy
Public Information Officer
Local Versus National Media Coverage
The Press Release
Why "No Comment" Is an Unacceptable Response
How the Past Has Shaped the Present
Are You Hiding Something?
Are You Uninformed?
Are You Being Uncooperative?
Alternatives to the "No Comment" Response
Public Speaking and Its Associated Problems
Not Everyone Wants to Be in the Limelight
Phobias
Phobias Associated With Public Speaking
The Media Does Not Want Perfection, They Want You!
Tension Busters
When to Call for Help
The Interview
The Importance of the Interview
The Golden Rule: "Stay in the Box"
Who Can Say What?
Certifications
Defer to Another Source
It Is Okay to Say "I Do Not Know"
Tips for a Successful Interview
Pre-Interview Readiness Checklist
Traps to Avoid
Avoiding the Minefields
Stick to the Facts
Avoid Talking for Talking's Sake
Hearsay
Speculation
Off the Record
Stay on Message
Jargon
Other Terms to Avoid
Role Reversal
Why Would You Ever Want to Contact the News Media?
The Public Information Officer and Marketing
High-Profile Incidents
Testing Your Metal
Causes
Organizational Impact
Hidden Challenges
Role of the Media at High-Profile Incidents
Post-test
Post-test
Post-test Answer Key
Chapter Review Answers
Scenario Answer Summaries
Sample Media Policy
Sample Press Release
Glossary
Index
Additional Credits

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