Event Planning Business

ISBN-10: 0762724862

ISBN-13: 9780762724864

Edition: 2004

Authors: Jill Moran

List price: $17.95
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Book details

List price: $17.95
Copyright year: 2004
Publisher: Globe Pequot Press, The
Publication date: 4/1/2004
Binding: Paperback
Pages: 208
Size: 7.25" wide x 9.00" long x 0.75" tall
Weight: 0.792
Language: English

Jill Moranhas been the owner of an award-winning event-planning business for more than thirteen years and has coordinated events throughout America and internationally for both corporate and social clients. The author of the top-sellingHow to Start a Home-Based Event Planning Business(Globe Pequot), she was nominated in 2006 and 2007 as Best Wedding Planner by CBS4 A-List. She lives in Medfield, Massachusetts.

So You Want to Get Serious about Planning Special Events?
Self-Assessment
The Ingredients of a Successful Event Planner
More Self-Assessment: What Do You Have? What Do You Need?
Laying the Foundation: Skills
Finding Your Niche: Types of Event Planning Services
The Pitfalls of Event Planning
The Challenges of Event Planning
The Home Office
A Space of Your Own
Equipment and Technology
Office Supplies
Event Supplies
Developing Your Business
Your Business Structure
Business Planning 101: Market Research
Business Planning 102: Selecting a Business Identity
The Business Plan
Setting Goals
Dollars and Sense
Tracking Your Business
Show Me the Money: Pricing Your Services
Budgeting
Marketing Your Services
Specialist or Generalist? Defining Your Position
Developing Your Marketing Materials
Developing a Marketing Plan
Developing a Team
Support, Part I: Vendors
Support, Part II: Staffing
Working with Your Support Staff
Legal and Ethical Issues
Liability
Contracts
Permits and Licenses
Insurance
Improving Your Risk Exposure
Event Ethics
Planning Basics: The Event Process from Proposal to Follow-Up
The Proposal
The Production Schedule
The Critical Elements of Every Event
Social Celebrations: Weddings and More
The Joys of Planning Social Events
Social Planning Pitfalls
Tapping into the Social Planning Market
Social Planning Basics
Social Venues
Decor Basics
Corporate Events
The Various Corporate Events
Familiarize Yourself with Your Clients
Events at Trade Shows
Current Trends in Corporate Events
Nonprofit and Fund-Raising Events
Getting Your Foot in the Door
Nonprofit Event Basics
Celebrity Appearances
Balancing Your Life
Home-Office Guidelines for You, Your Family, and Your Friends
Caring for Your Children While You Work
Priorities
More about Priorities
Support
Being the Best: Education and Training
Formal Education
Professional Designations
More Ways to Refine Your Trade
Above and Beyond
What Else Is Out There?
School and Degree Programs
United States--Four-Year Programs
New England Schools for Higher Education in the Meeting, Event, and Hospitality Industry
United States--Two-Year Programs
Australia
Canada
Great Britain
Korea
Earning Your Professional Certification
Association Designations
Exposition Designations
Speaker Designation
Event Management Designations
Destination Management Designations
Catering Designations
Consultant Designations
Travel Designations
Hospitality Designations
Recommended Reading
Index
About the Author
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