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| Introduction | |
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| Getting Started as a Home-Based Photographer | |
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| How I Got Started in the Business | |
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| Should You Start Your Own Business? | |
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| Amateur vs Professional | |
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| Part-Time vs Full-Time Photography | |
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| Learning the Craft of Photography | |
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| Branches of Home-Based Photography | |
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| Photographer Turned Manager | |
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| Quick Quiz for the Home-Based Photographer | |
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| Working Out of Your Home | |
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| The Pros and Cons of Self-Employment | |
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| Setting Up Your Business Space | |
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| Handling Growth | |
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| Working with Others | |
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| Separating Business Life from Personal Life | |
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| Financial Planning | |
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| Start-Up Costs | |
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| Opening Bank Accounts | |
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| The Personal Financial Statement | |
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| Columnar Pads for Accounting and Bookkeeping | |
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| Profit-and-Loss Projections and Reports | |
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| Balance Sheets | |
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| Cash-Flow Projections and Reports | |
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| Credit and Borrowing | |
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| Financial Management | |
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| Pricing for Profit | |
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| Managing Accounts Payable | |
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| Managing Accounts Receivable | |
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| Purchasing | |
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| Is the Lowest Price Always the Best Price? | |
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| The Legal Aspects of Your Photography Business | |
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| Sole Proprietorship | |
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| Partnership | |
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| Corporation | |
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| Zoning Ordinances | |
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| Naming and Licensing Your Business | |
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| Hiring an Attorney | |
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| Insuring Your Home-Based Business | |
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| Copyright | |
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| Contracts | |
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| Writing a Business Plan | |
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| Why You Should Write a Business Plan | |
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| Organizing Your Business Plan | |
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| Cover Page | |
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| Table of Contents | |
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| Executive Summary | |
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| The Organizational Plan | |
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| The Financial Plan | |
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| The Management Plan | |
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| The Marketing Plan | |
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| Appendices | |
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| Taxes and Record Keeping | |
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| Using Your Home for Your Business | |
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| Use Test | |
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| Using a Vehicle in Your Business | |
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| Using a Computer in Your Business | |
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| Business Expenses | |
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| Depreciation of Business Property | |
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| Estimating Your Taxes | |
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| Record Keeping | |
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| Capitalizing Start-Up Costs | |
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| Sales Tax | |
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| Using a Computer in Your Business | |
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| Getting Started with a Computer | |
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| Hardware Overview | |
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| Software Overview | |
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| Buying a Computer System | |
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| Computer and Software Sources | |
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| Working the World Wide Web | |
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| Managing Your Photography Business | |
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| Setting Goals | |
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| Job Planning, Forecasting, and Scheduling | |
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| Storage, Filing, and Retrieval Systems | |
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| The Reference Library | |
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| Business Files | |
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| Photographic Filing Systems | |
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| Problems in Managing Your Business | |
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| Productivity | |
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| Business Communication | |
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| Follow-Up | |
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| Procrastination | |
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| Marketing Your Photography Business | |
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| Creating a Marketable Reputation | |
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| Publicity and Promotion | |
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| Public Relations | |
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| Your Portfolio | |
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| Mounting, Matting, and Framing Photographs | |
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| Advertising Your Business | |
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| The Best of All Advertising | |
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| Internet Marketing | |
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| Developing New Products, Services, and Markets | |
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| Selected Bibliography | |
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| Source Directory | |
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| Associations | |
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| Book Publishers | |
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| Camera and Lens Companies | |
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| Camera Bags, Cases, Straps, and Belt Systems | |
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| Computer Companies | |
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| Courses, Seminars, and Schools | |
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| Direct Sales Outlets: Business and Office Equipment and Supplies | |
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| Direct Sales Outlets: Computer Products | |
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| Direct Sales Outlets: Photographic Equipment and Supplies | |
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| Electronic Flashes and Accessories | |
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| Film Manufacturers | |
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| Filters, Screens, and Lens Attachments | |
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| Magazines | |
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| Multifunction Peripherals | |
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| Photographic Filing and Storage Systems and Supplies | |
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| Picture-Framing Tools and Materials | |
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| Tripods and Accessories | |
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| U.S. Government | |
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| Index | |
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| About the Author | |