Persuasion Theory and Research

ISBN-10: 0761925392
ISBN-13: 9780761925392
Edition: 2nd 2002 (Revised)
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Description: The Second Edition of this important book continues to provide a thorough and critical treatment of persuasion theory and research. Daniel J O'Keefe combines a discussion of research on the production of persuasive messages with more traditional  More...

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Book details

List price: $96.00
Edition: 2nd
Copyright year: 2002
Publisher: SAGE Publications, Incorporated
Publication date: 1/24/2002
Binding: Paperback
Pages: 384
Size: 6.00" wide x 9.00" long x 0.90" tall
Weight: 1.342
Language: English

The Second Edition of this important book continues to provide a thorough and critical treatment of persuasion theory and research. Daniel J O'Keefe combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. The book: Provides a summary of relevant research literature in persuasion Includes suggestions for how to avoid premature generalizations from limited research evidence Presents detailed discussions on important theoretical and methodological questions.The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioural change, and new material on persuasive campaigns. The research citations and examples are also updated.

Daniel J. O'Keefe is the Owen L. Coon Professor in the Department of Communication Studies at Northwestern University. He received his Ph.D. from the University of Illinois at Urbana-Champaign and has been a faculty member at the University of Michigan, Pennsylvania State University, and the University of Illinois. He has received the National Communication Association's Charles Woolbert Research Award, its Golden Anniversary Monograph Award, its Rhetorical and Communication Theory Division Distinguished Scholar Award, and its Health Communication Division Article of the Year Award, the International Communication Association's Best Article Award and its Division 1 John E. Hunter Meta-Analysis Award, the International Society for the Study of Argumentation's Distinguished Research Award, the American Forensic Association's Daniel Rohrer Memorial Research Award, and teaching awards from Northwestern University, the University of Illinois, and the Central States Communication Association.

Preface
Persuasion, Attitudes, and Actions
Functional Approaches to Attitude
Belief-Based Models of Attitude
Cognitive Dissonance Theory
Theories of Behavioral Intention
Elaboration Likelihood Model
The Study of Persuasive Effects
Source Factors
Message Factors
Receiver and Context Factors
References
Author Index
Subject Index
About the Author

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