1,001 Ways to Keep Customers Coming Back Wow Ideas That Make Customers Happy and Will Increase Your Bottom Line

Name: 1,001 Ways to Keep Customers Coming Back Wow Ideas That Make Customers Happy and Will Increase Your Bottom Line
Price: 8.21 USD
Availability: InStock
ISBN: 9780761520290

ISBN-10: 0761520295

ISBN-13: 9780761520290

Edition: N/A

Authors: Donna Greiner, Theodore B. Kinni

List price: $16.95

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Description:

Sure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer Loyalty Imagine having the customer-service secrets of the world's most successful businesses right at your fingertips. With this book you can! Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and other world-class companies keep their customers for life. The result is 1,001 timely, entertaining, and brilliantly inventive customer-retention ideas. Inside, you'll discover the secrets to: ·Creating products/services tailored to your customers' needs ·Recognizing and rewarding your most profitable trophy customers ·Using three…

Book details

List price: $16.95
Publisher: Crown Publishing Group
Publication date: 10/20/1999
Binding: Paperback
Pages: 288
Size: 5.50" wide x 8.25" long x 0.75" tall
Weight: 0.748
Language: English



Foreword


Acknowledgments


Introduction: Keep Them Coming Back



Create a Better Bundle



Use Incentives to Drive Sales



Tap Into Communities of Interest



Stand Behind Your Work



Give in Order to Receive



Reward Every Customer



Special Customers--Special Rewards



Make It Easy



Go to Your Customers



Give Customers What They Want



Become a Customer Service Champ


Index