Marketing in the International Aerospace Industry

ISBN-10: 075464975X
ISBN-13: 9780754649755
Edition: 2007
Authors: Wesley E. Spreen
List price: $149.95
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Book details

List price: $149.95
Copyright year: 2007
Publisher: Routledge
Publication date: 4/28/2007
Binding: Hardcover
Pages: 308
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 1.342
Language: English

Introduction
The Aerospace Market and its Basic Elements
The aerospace market: supply, demand, and segmentation
The product
Pricing in the aerospace industry
Marketing Tools, Techniques, and Resources
Overseas agents and sales consultants
Financing and leasing
Industrial offsets
Government relations
Brand management and advertising
Air shows
Operations analysis
International cooperation, joint ventures, and teaming
Working with the customer
Managing the Marketing and Sales Process
Managing the marketing and sales process
Protecting sales victories
The commercial contracting process
The Governmental and Administrative Framework
The broader administrative and regulatory context of aerospace marketing
What lies ahead in the aerospace marketplace
Index

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