Sport and the Media Managing the Nexus

ISBN-10: 0750681098

ISBN-13: 9780750681094

Edition: 2007

List price: $55.95
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description:

The relationship between sport and the media is the defining commercial connection for both industries at the beginning of the twenty-first century. The media has transformed sport from an amateur pursuit into a hyper-commercialised industry, while sport has delivered massive audiences and advertising revenues to the media. As such, the sport media relationship must be managed.Sport & the Media: managing the sport-media nexusis a unique text which combines an analysis of the sport media industry with practical sport media management skills. The book is designed to equip students within sport management and related courses that need to understand the nature and scope of the sport media nexus, as well as develop the skills to manage the media promotion and coverage of sport organisations.After using this book throughout the course of a semester of study a student will understand the:* Historical development of sport and the media* Current commercial and contextual relationships between the media and sport industries* Ways in which audiences and advertisers drive the media coverage of sport* Ways in which the media industry generally and the sport industry more specifically are structured to produce content/news/products* Ways in which the media represents sport in order to sell itThrough an understanding of these issues, it is expected that the student will have the foundation knowledge that will enable he or she to implement successful sport media management. As such, after using this book throughout the course of a semester of study a student will have developed a range of skills and be able to:* Plan for sport media coverage throughout the course of a season or year* Use a range of promotional tools and strategies as appropriate to the requirement and context (such as e-release, media conference, etc.)* Manage the media image of athletes within a sport organisation and be aware of the ways in which the media will seek to use those athletes* Manage the media representation of a sport organisation during a period of crisis or scandalFinally, it is expected that a student who uses Sport & the Media: managing the sport-media nexus will have sufficient knowledge of the possible future developments in the sport and media industries to be able to develop the sport organisation in which they work, so that they are able to respond quickly and effectively to media coverage and promotional opportunities in an increasingly mediated, commercial and global sport environment. Similarly, those that work within sport organisations will be able to obtain sustainable, quality and positive media coverage from a variety of media organisations, through reading this text
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Customers also bought
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $55.95
Copyright year: 2007
Publisher: Routledge
Publication date: 12/11/2006
Binding: Paperback
Pages: 240
Size: 7.25" wide x 9.25" long x 0.50" tall
Weight: 1.100
Language: English

Sport Media Evolutions
Sport and the Media: A Defining Relationship
Sport Media Landscapes
global Players: The Sport and Media Industries
Putting Up Big Numbers: Broadcast Rights and Regulations
Making Sport Pay: Maximising Investments
Content is King: Sport Media Texts
Working the Beat: Sport Media Production
Sport Media Strategies
Sport Media Planning and Promotion: The Foundations of Coverage
Feeding the Media I: Media Communications
Feeding the Media II: Media Interactions
Cash Cows?: The Commodity of Sport Celebrity
Not All Publicity is Good: Managing Crises, Scandals and Reputations
Sport Media Futures
Sport Media Futures: A Brave New World?
×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×