Culturally Customized Web Site Customizing Web Sites for the Global Marketplace

ISBN-10: 0750678496

ISBN-13: 9780750678490

Edition: 2005

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Description: This book will provide specific recommendations as well as broad guidelines on how websites can be culturally customised to appeal to specific nationalities.

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Book details

List price: $46.95
Copyright year: 2005
Publisher: Routledge
Publication date: 12/7/2011
Binding: Paperback
Pages: 176
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.748
Language: English

Preface
Culture: The New Imperative in Web Design
The Rationale for Cultural Customization
A Cultural Values Framework for Web Design
Cultural Customization: Individualism-Collectivism
Cultural Customization: Uncertainty Avoidance
Cultural Customization: Power Distance
Cultural Customization: Masculinity-Femininity
Cultural Customization: High-Low Context
Cultural Customization: The Future is Here
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